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subject:"Brand"
~isPartOf:"Aktuelle Beiträge zur Markenforschung : Tagungsband des 3. Internationalen Markentags"
~isPartOf:"CSR und Brand Management : Marken nachhaltig führen"
~subject:"Markenartikel"
~type_genre:"Aufsatz im Buch"
~type_genre:"Übersichtsarbeit"
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Holweg, Christina
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Klepper, Dominik
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Köhler, Christian
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Aktuelle Beiträge zur Markenforschung : Tagungsband des 3. Internationalen Markentags
CSR und Brand Management : Marken nachhaltig führen
The evolution of brands : from signals of quality to storehouses of trust
8
Consumer brand relationships : meaning, measuring, managing
6
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
4
Brand management ; Vol. 2
4
Cross-cultural and critical perspectives on brands
4
Psychology of branding
4
Positionen, Ambivalenzen, Perspektiven zwischen Markenbildung und Kultur
3
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
3
The Routledge companion to contemporary brand management
3
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
2
Brand management ; Vol. 1
2
Brand management ; Vol. 3
2
Brand research : [an outcome of the second International Conference on Brand Management]
2
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
2
Contemporary consumer culture theory
2
Enhancing knowledge development in marketing ; Vol. 21
2
Geschichte - Unternehmen - Archive : [Festschrift für Horst A. Wessel zum 65. Geburtstag]
2
International marketing ; Vol. 2
2
Kellogg on branding : the marketing faculty of the Kellogg School of Management
2
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
2
Marketing and management sciences : proceedings of the International Conference on ICMMS 2008
2
Marketing in the new global order : challenges and opportunities
2
Marketing performativity : theories, practices and devices
2
Werbe- und Markenforschung : Meilensteine - State of the art - Perspektiven ; Günter Schweiger zum 65. Geburtstag
2
21st century business practices : the evolving trends in India
1
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
1
Advances in electronic marketing
1
Applying social cognition to consumer-focused strategy : [papers presented at the 23rd annual Advertising and Consumer Psychology Conference, which was held on May 21-23, 2004, in Montréal, Canada]
1
Best practice der Markenführung
1
Brand management ; Vol. 4
1
Branded lives : the production and consumption of meaning at work
1
Brands and branding
1
Business power : creating new wealth from IP assets
1
Cases on branding strategies and product development : successes and pitfalls
1
China-focused cases : selected winners of the CEIBS global case contest
1
Connected marketing : the viral, buzz and word of mouth revolution
1
Contemporary issues in marketing : principles and practice
1
Corporate Management Ecosystem in Emerging Economies : Global Perspectives
1
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"Marken sind Treiber der Nachhaltigkeit - seit jeher"
Köhler, Christian
;
Klepper, Dominik
- In:
CSR und Brand Management : Marken nachhaltig führen
,
(pp. 53-61)
.
2014
Persistent link: https://www.econbiz.de/10010394063
Saved in:
2
Handelsorientierte Markenbewertung
Wiesel, Stefan
;
Reutterer, Thomas
- In:
Aktuelle Beiträge zur Markenforschung : Tagungsband …
,
(pp. 211-222)
.
2010
Persistent link: https://www.econbiz.de/10003968952
Saved in:
3
Sozialmarkt : Imagegewinn oder Gefahr für die Marke?
Lienbacher, Eva
;
Holweg, Christina
;
Weber, Daniela
; …
- In:
Aktuelle Beiträge zur Markenforschung : Tagungsband …
,
(pp. 225-243)
.
2010
Persistent link: https://www.econbiz.de/10003968955
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