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subject:"Brand"
~isPartOf:"Analyzing the cultural diversity of consumers in the global marketplace"
~subject:"Markenartikel"
~subject:"Werbewirkung"
~type_genre:"Aufsatz im Buch"
~type_genre:"Lehrbuch"
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Brand
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Advertising
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Advertising effects
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Brand image
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Brand management
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Confidence
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Consumer behaviour
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Cultural identity
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Kulturelle Identität
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Danbury, Annie
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Analyzing the cultural diversity of consumers in the global marketplace
The evolution of brands : from signals of quality to storehouses of trust
8
Consumer brand relationships : meaning, measuring, managing
6
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
4
Brand management ; Vol. 2
4
Cross-cultural and critical perspectives on brands
4
Psychology of branding
4
Engaging consumers through branded entertainment and convergent media
3
Enhancing knowledge development in marketing ; Vol. 21
3
Fashion branding and communication : core strategies of European luxury brands
3
International marketing ; Vol. 2
3
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
3
Positionen, Ambivalenzen, Perspektiven zwischen Markenbildung und Kultur
3
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
3
The Routledge companion to contemporary brand management
3
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
2
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
2
Advertising, promotion, and new media
2
Aktuelle Beiträge zur Markenforschung : Tagungsband des 3. Internationalen Markentags
2
Brand management ; Vol. 1
2
Brand management ; Vol. 3
2
Brand research : [an outcome of the second International Conference on Brand Management]
2
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
2
Bridging the gap between advertising academia and practice
2
Celebrity, convergence and transformation
2
Contemporary consumer culture theory
2
Kellogg on branding : the marketing faculty of the Kellogg School of Management
2
Marketing and management sciences : proceedings of the International Conference on ICMMS 2008
2
Marketing in the new global order : challenges and opportunities
2
Marketing performativity : theories, practices and devices
2
Online Targeting und Controlling : Grundlagen - Anwendungsfelder - Praxisbeispiele
2
Research on Islamic Business Concepts : Proceedings of the 12th Global Islamic Marketing Conference, December 2021
2
SpringerLink / Bücher
2
Werbe- und Markenforschung : Meilensteine - State of the art - Perspektiven ; Günter Schweiger zum 65. Geburtstag
2
21st century business practices : the evolving trends in India
1
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
1
Advances in electronic marketing
1
Advancing insights on brand management
1
Applying social cognition to consumer-focused strategy : [papers presented at the 23rd annual Advertising and Consumer Psychology Conference, which was held on May 21-23, 2004, in Montréal, Canada]
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Best practice der Markenführung
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Cultural perspectives on advertising perceptions and brand trustworthiness
Danbury, Annie
;
Palazzo, Maria
;
Mortimer, Kathleen
; …
- In:
Analyzing the cultural diversity of consumers in the …
,
(pp. 207-226)
.
2015
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