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subject:"Brand"
~isPartOf:"Brand research : [an outcome of the second International Conference on Brand Management]"
~subject:"Firmenimage"
~subject:"Markenartikel"
~subject:"Marketing"
~subject:"Measurement"
~subject:"Social web"
~subject:"Tourism marketing"
~type_genre:"Aufsatz im Buch"
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Brand
Firmenimage
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Brand image
7
Markenimage
7
India
4
Indien
4
Consumer behaviour
3
Konsumentenverhalten
3
Malaysia
2
American
1
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1
B-to-B-Marketing
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Bank marketing
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Bankmarketing
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Bekleidung
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Beschwerdemanagement
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Brand loyalty
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Brand management
1
Business-to-business marketing
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Clothing
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Aufsatz im Buch
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English
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Dash, Satya Bhushan
1
Kumar, Ravi Shekhar
1
Nifadkar, Renuka S.
1
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Brand research : [an outcome of the second International Conference on Brand Management]
The evolution of brands : from signals of quality to storehouses of trust
8
Consumer brand relationships : meaning, measuring, managing
6
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
4
Brand management ; Vol. 2
4
Cross-cultural and critical perspectives on brands
4
Psychology of branding
4
Brand management ; Vol. 1
3
Co-creation and well-being in tourism
3
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
3
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
3
Marketing and management sciences : proceedings of the International Conference on ICMMS 2008
3
Political marketing in the United States
3
Positionen, Ambivalenzen, Perspektiven zwischen Markenbildung und Kultur
3
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
3
Research on Islamic Business Concepts : Proceedings of the 12th Global Islamic Marketing Conference, December 2021
3
The Routledge companion to contemporary brand management
3
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
2
Aktuelle Beiträge zur Markenforschung : Tagungsband des 3. Internationalen Markentags
2
Brand management ; Vol. 3
2
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
2
Cases on branding strategies and product development : successes and pitfalls
2
Commodity Marketing : Grundlagen, Besonderheiten, Erfahrungen
2
Contemporary consumer culture theory
2
Corporate brand and corporate reputation
2
Country of origin effect : looking back and moving forward
2
Enhancing knowledge development in marketing ; Vol. 21
2
Evolution of destination planning and strategy : the rise of tourism in Croatia
2
International marketing ; Vol. 2
2
Internationalisierung deutscher Unternehmen : Strategien, Instrumente und Konzepte für den Mittelstand
2
Kellogg on branding : the marketing faculty of the Kellogg School of Management
2
Marke und digitale Medien : der Wandel des Markenkonzepts im 21. Jahrhundert
2
Marketing Communications and Brand Development in Emerging Economies Volume I : Contemporary and Future Perspectives
2
Marketing accountability for marketing and non-marketing outcomes
2
Marketing analysis in sport business : global perspectives
2
Marketing in the new global order : challenges and opportunities
2
Marketing performativity : theories, practices and devices
2
Marketing-mix strategies - product strategy and promotion strategy
2
Markt- und Branchenentwicklungen im alpinen Tourismus
2
New frontiers in hospitality and tourism management in Africa
2
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Do consumers perceive differences between a US global brand and domestic brand? : a consumer-based brand equity analysis in Indian teenage apparel market
Dash, Satya Bhushan
;
Kumar, Ravi Shekhar
- In:
Brand research : [an outcome of the second …
,
(pp. 124-140)
.
2009
Persistent link: https://www.econbiz.de/10009623338
Saved in:
2
A study of the link between brand personality and brand loyalty with special reference to corporate branding strategies in a changing Indian market environment
Nifadkar, Renuka S.
- In:
Brand research : [an outcome of the second …
,
(pp. 20-36)
.
2009
Persistent link: https://www.econbiz.de/10009623344
Saved in:
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