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subject:"Brand"
~isPartOf:"Contemporary consumer culture theory"
~subject:"Designation of origin"
~subject:"Markenartikel"
~type_genre:"Aufsatz im Buch"
~type_genre:"Non-commercial literature"
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Brand
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Brand image
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Brand management
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Bode, Matthias
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Kjeldgaard, Dannie
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Levy, Sidney J.
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Contemporary consumer culture theory
The evolution of brands : from signals of quality to storehouses of trust
8
Consumer brand relationships : meaning, measuring, managing
6
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
4
Brand management ; Vol. 2
4
Country of origin effect : looking back and moving forward
4
Cross-cultural and critical perspectives on brands
4
Psychology of branding
4
Fashion branding and communication : core strategies of European luxury brands
3
Marketing and management sciences : proceedings of the International Conference on ICMMS 2008
3
Positionen, Ambivalenzen, Perspektiven zwischen Markenbildung und Kultur
3
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
3
The Routledge companion to contemporary brand management
3
Working paper series / Department of Economics, University of Missouri-Columbia
3
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
2
Aktuelle Beiträge zur Markenforschung : Tagungsband des 3. Internationalen Markentags
2
Brand management ; Vol. 1
2
Brand management ; Vol. 3
2
Brand research : [an outcome of the second International Conference on Brand Management]
2
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
2
Branded lives : the production and consumption of meaning at work
2
Cahier de recherche / Faculté des Sciences Economiques et Sociales, Hautes Etudes Commerciales, Université de Genève
2
Co-creation and well-being in tourism
2
Discussion paper / Center for Economic Research, Tilburg University
2
Enhancing knowledge development in marketing ; Vol. 21
2
International marketing ; Vol. 2
2
Kellogg on branding : the marketing faculty of the Kellogg School of Management
2
Les cahiers de recherche / HEC Paris
2
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
2
Marketing in the new global order : challenges and opportunities
2
Marketing performativity : theories, practices and devices
2
Report / Marketing Science Institute
2
Research on Islamic Business Concepts : Proceedings of the 12th Global Islamic Marketing Conference, December 2021
2
Simon Business School working paper
2
The Routledge companion to business in Africa
2
Trademarks, brands, and competitiveness
2
Werbe- und Markenforschung : Meilensteine - State of the art - Perspektiven ; Günter Schweiger zum 65. Geburtstag
2
Working paper
2
Working paper / Indian Institute of Management, Ahmedabad
2
Working paper / Institut Universitaire de Management International, Université de Lausanne
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Consuming the idea of the brand
Levy, Sidney J.
- In:
Contemporary consumer culture theory
,
(pp. 50-58)
.
2017
Persistent link: https://www.econbiz.de/10011664619
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Brand doings in a performative perspective : an analysis of conceptual brand discourses
Bode, Matthias
;
Kjeldgaard, Dannie
- In:
Contemporary consumer culture theory
,
(pp. 251-282)
.
2017
Persistent link: https://www.econbiz.de/10011666520
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