//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Brand"
~isPartOf:"Contemporary consumer culture theory"
~subject:"Firmenimage"
~subject:"Markenartikel"
~subject:"Measurement"
~subject:"Tourism marketing"
~type_genre:"Aufsatz im Buch"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Markenidentität"
Narrow search
Delete all filters
| 7 applied filters
Year of publication
From:
To:
Subject
All
Brand
Firmenimage
Markenartikel
Measurement
Tourism marketing
Brand image
2
Brand management
2
Markenführung
2
Markenimage
2
Consumer behaviour
1
Discourse theory
1
Diskurstheorie
1
Konsumentenverhalten
1
USA
1
United States
1
more ...
less ...
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Aufsatz im Buch
Book section
2
Language
All
English
2
Author
All
Bode, Matthias
1
Kjeldgaard, Dannie
1
Levy, Sidney J.
1
Published in...
All
Contemporary consumer culture theory
The evolution of brands : from signals of quality to storehouses of trust
8
Consumer brand relationships : meaning, measuring, managing
6
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
4
Brand management ; Vol. 2
4
Cross-cultural and critical perspectives on brands
4
Psychology of branding
4
Co-creation and well-being in tourism
3
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
3
Marketing and management sciences : proceedings of the International Conference on ICMMS 2008
3
Positionen, Ambivalenzen, Perspektiven zwischen Markenbildung und Kultur
3
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
3
The Routledge companion to contemporary brand management
3
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
2
Aktuelle Beiträge zur Markenforschung : Tagungsband des 3. Internationalen Markentags
2
Brand management ; Vol. 1
2
Brand management ; Vol. 3
2
Brand research : [an outcome of the second International Conference on Brand Management]
2
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
2
Cases on branding strategies and product development : successes and pitfalls
2
Corporate brand and corporate reputation
2
Enhancing knowledge development in marketing ; Vol. 21
2
Evolution of destination planning and strategy : the rise of tourism in Croatia
2
International marketing ; Vol. 2
2
Internationalisierung deutscher Unternehmen : Strategien, Instrumente und Konzepte für den Mittelstand
2
Kellogg on branding : the marketing faculty of the Kellogg School of Management
2
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
2
Marketing accountability for marketing and non-marketing outcomes
2
Marketing in the new global order : challenges and opportunities
2
Marketing performativity : theories, practices and devices
2
Marketing-mix strategies - product strategy and promotion strategy
2
Markt- und Branchenentwicklungen im alpinen Tourismus
2
New frontiers in hospitality and tourism management in Africa
2
Organizational identity in practice
2
Research on Islamic Business Concepts : Proceedings of the 12th Global Islamic Marketing Conference, December 2021
2
Werbe- und Markenforschung : Meilensteine - State of the art - Perspektiven ; Günter Schweiger zum 65. Geburtstag
2
21st century business practices : the evolving trends in India
1
A master class in brand planning : the timeless works of Stephen King
1
Advanced issues in the economics of emerging markets
1
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
1
more ...
less ...
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Consuming the idea of the brand
Levy, Sidney J.
- In:
Contemporary consumer culture theory
,
(pp. 50-58)
.
2017
Persistent link: https://www.econbiz.de/10011664619
Saved in:
2
Brand doings in a performative perspective : an analysis of conceptual brand discourses
Bode, Matthias
;
Kjeldgaard, Dannie
- In:
Contemporary consumer culture theory
,
(pp. 251-282)
.
2017
Persistent link: https://www.econbiz.de/10011666520
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->