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subject:"Brand"
~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of travel and tourism marketing"
~isPartOf:"The journal of product & brand management"
~subject:"Brand loyalty"
~subject:"Tourism marketing"
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Search: subject_exact:"Markenidentität"
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Brand
Brand loyalty
Tourism marketing
Brand image
512
Markenimage
512
Brand management
392
Markenführung
392
Consumer behaviour
356
Konsumentenverhalten
356
Markenartikel
204
Beziehungsmarketing
121
Relationship marketing
121
Tourismusmarketing
63
Destination management
54
Destinationsmanagement
54
Designation of origin
51
Herkunftsbezeichnung
51
Advertising effects
48
Holiday behaviour
48
Urlaubsverhalten
48
Werbewirkung
48
Social Web
46
Social web
46
Internet marketing
38
Marketing management
38
Marketingmanagement
38
Online-Marketing
38
Customer satisfaction
34
Kundenzufriedenheit
34
Emotion
33
Tourism
30
Tourismus
30
Brand equity
28
Personality psychology
26
Persönlichkeitspsychologie
26
Tourism destination
26
Tourismusregion
26
Markentreue
25
Viral marketing
24
Virales Marketing
24
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172
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Article
268
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2
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Article in journal
269
Aufsatz in Zeitschrift
269
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1
Collection of articles of several authors
1
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1
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English
270
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Guzman, Francisco
6
Wallace, Elaine
4
De Chernatony, Leslie
3
Delgado-Ballester, Elena
3
Fetscherin, Marc
3
Han, Heesup
3
Hyun, Sunghyup Sean
3
Kaushik, Arun Kumar
3
Kumar, Vikas
3
Maehle, Natalia
3
Roper, Stuart
3
Azar, Salim L.
2
Breiter Terry, Deborah
2
Brodie, Roderick J.
2
Broyles, S. Allen
2
Buil, Isabel
2
Burmann, Christoph
2
Cai, Liping A.
2
Chen, Chun-Chu
2
Chung, Jin-young
2
Grappi, Silvia
2
Grohmann, Bianca
2
Hahm, Jeeyeon
2
Kennedy, Eric
2
Khan, Imran
2
Kim, Dae-Young
2
Lee, Wai Jin
2
Leingpibul, Thaweephan
2
Loureiro, Sandra Maria Correia
2
Mendes, Júlio
2
O'Cass, Aron
2
Pike, Steven
2
Rahman, Zillur
2
Round, Griff
2
Sharma, Piyush
2
Shobeiri, Saeed
2
Sok, Phyra
2
St. Davčik, Nebojša
2
Strebinger, Andreas
2
Stylidis, Dimitrios
2
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European journal of marketing : EJM
Journal of travel and tourism marketing
The journal of product & brand management
Journal of business research : JBR
211
The journal of brand management : an international journal
175
Journal of retailing and consumer services
102
Tourism management : research, policies, practice
72
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
59
Asia Pacific journal of marketing and logistics
47
Psychology & marketing
44
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
35
Tourism management perspectives : TMP
35
Marketing intelligence & planning
34
Tourism analysis : an interdisciplinary tourism & hospitality journal
33
International journal of hospitality management
31
Journal of strategic marketing
30
Journal of destination marketing & management
28
Journal of marketing communications
28
Marketing letters : a journal of research in marketing
28
The journal of consumer marketing
28
Journal of vacation marketing
27
Cogent business & management
26
International marketing review
26
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
26
Journal of international consumer marketing
26
Journal of marketing management : JMM ; journal of the Academy of Marketing
26
European journal of marketing
24
International journal of consumer studies
24
Journal of global marketing
22
Journal of marketing
21
Journal of promotion management : innovations in planning and applied research
21
Journal of hospitality marketing & management
20
Journal of promotion management : JPM
20
Journal of vacation marketing : an international journal
20
Journal of Islamic marketing
19
Journal of the Academy of Marketing Science
19
The IUP journal of brand management : IJBRM
19
Industrial marketing management : the international journal for industrial and high-tech firms
17
International journal of market research : JMRS ; the journal of the Market Research Society
17
Journal of fashion marketing and management
17
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ECONIS (ZBW)
270
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270
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1
How consumers define brand relationships : a prototype analysis
Schreuder, Paul
;
Zeelenberg, Marcel
;
Pronk, Tila M.
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 43-56
Persistent link: https://www.econbiz.de/10014485698
Saved in:
2
The emergence of a values-based premium private label brand reputation within a multiple-tier brand portfolio
Arantola, Noora
;
Juntunen, Mari
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1139-1153
Persistent link: https://www.econbiz.de/10014334408
Saved in:
3
Beauty lies in the eye of the beholder : consumers' and jobseekers' interpretations of the family business brand
Jaufenthaler, Philipp
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 697-712
Persistent link: https://www.econbiz.de/10014315438
Saved in:
4
Redefining brand hijacking from a non-collaborative brand co-creation perspective
Siano, Alfonso
;
Confetto, Maria Giovanna
;
Vollero, Agostino
- In:
The journal of product & brand management
31
(
2022
)
1
,
pp. 110-126
Persistent link: https://www.econbiz.de/10012798137
Saved in:
5
A dynamic and comprehensive analysis of the trajectories of destination brand hate following a negative experience
Farhat, Zeineb
;
Chaney, Damien
- In:
Journal of travel and tourism marketing
41
(
2024
)
2
,
pp. 208-220
Persistent link: https://www.econbiz.de/10014513633
Saved in:
6
Cross-border destination image for sustainable tourism development in peripheral areas
Maldonado-López, Belén
;
Ledesma-Chaves, Pablo
; …
- In:
Journal of travel and tourism marketing
41
(
2024
)
4
,
pp. 614-639
Persistent link: https://www.econbiz.de/10014513673
Saved in:
7
Telling more or less? : the impact of blank-leaving narrative style on story immersion and brand attitude
Fan, Chao
;
Jiang, Feng
;
Yu, Mingzhe
;
Tao, Xiaobo
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 181-191
Persistent link: https://www.econbiz.de/10014486325
Saved in:
8
Leveraging brand coolness for building strong consumer-brand relationships : different implications for products and services
Tran Trieu Khai
;
Anh Tran Tram Truong
;
Truong, Van-Anh T.
; …
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 258-272
Persistent link: https://www.econbiz.de/10014486340
Saved in:
9
Avoidance or trash talk : the differential impact of brand identification and brand disidentification on oppositional brand loyalty
Liao, Junyun
;
Guo, Rui
;
Chen, Jiawen
;
Du, Peng
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1005-1017
Persistent link: https://www.econbiz.de/10014334392
Saved in:
10
Brand authenticity building effect of brand experience and downstream effects
Murshed, Feisal
;
Dwivedi, Abhishek
;
Nayeem, Tahmid
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1032-1045
Persistent link: https://www.econbiz.de/10014334394
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