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subject:"Brand"
~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of travel and tourism marketing"
~subject:"Brand loyalty"
~subject:"Destination management"
~subject:"Tourism marketing"
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Search: subject_exact:"Markenidentität"
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Brand
Brand loyalty
Destination management
Tourism marketing
Brand image
205
Markenimage
205
Consumer behaviour
114
Konsumentenverhalten
114
Brand management
112
Markenführung
112
Tourismusmarketing
61
Destinationsmanagement
54
Markenartikel
50
Holiday behaviour
48
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Designation of origin
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destination image
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Kundenzufriedenheit
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Marketingmanagement
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International tourism
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Internationaler Tourismus
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China
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Destination image
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Brand extension
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Hahm, Jeeyeon
3
Han, Heesup
3
Hyun, Sunghyup Sean
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Kaushik, Arun Kumar
3
Kumar, Vikas
3
Mendes, Júlio
3
Pike, Steven
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Roper, Stuart
3
Breiter Terry, Deborah
2
Cai, Liping A.
2
Chen, Chun-Chu
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2
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2
Huang, Zhuowei
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Kim, Dae-Young
2
Lee, Wai Jin
2
Li, Mimi
2
O'Cass, Aron
2
Round, Griff
2
Sok, Phyra
2
Stylidis, Dimitrios
2
Tasci, Asli DA
2
Tung, Vincent Wing Sun
2
Wang, Youcheng
2
Wong, IpKin Anthony
2
Yu, Jongsik
2
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1
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1
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1
Amaya-Molinar, Carlos Mario
1
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1
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1
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European journal of marketing : EJM
Journal of travel and tourism marketing
Journal of business research : JBR
206
The journal of brand management : an international journal
170
The journal of product & brand management
159
Journal of retailing and consumer services
102
Tourism management : research, policies, practice
74
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
58
Asia Pacific journal of marketing and logistics
48
Psychology & marketing
44
Marketing intelligence & planning
37
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
35
Tourism analysis : an interdisciplinary tourism & hospitality journal
34
Tourism management perspectives : TMP
34
International journal of hospitality management
31
Journal of destination marketing & management
28
Journal of marketing communications
28
Marketing letters : a journal of research in marketing
28
The journal of consumer marketing
28
International marketing review
26
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
26
Journal of international consumer marketing
25
Cogent business & management
24
European journal of marketing
24
International journal of consumer studies
24
Journal of marketing management : JMM ; journal of the Academy of Marketing
24
Journal of strategic marketing
24
Journal of global marketing
22
Journal of hospitality marketing & management
22
Journal of vacation marketing
22
Journal of promotion management : innovations in planning and applied research
21
Journal of promotion management : JPM
20
Journal of vacation marketing : an international journal
20
Journal of Islamic marketing
19
Journal of marketing
19
Journal of the Academy of Marketing Science
19
The IUP journal of brand management : IJBRM
19
Industrial marketing management : the international journal for industrial and high-tech firms
17
International journal of market research : JMRS ; the journal of the Market Research Society
17
Journal of fashion marketing and management
17
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ECONIS (ZBW)
118
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1
A dynamic and comprehensive analysis of the trajectories of destination brand hate following a negative experience
Farhat, Zeineb
;
Chaney, Damien
- In:
Journal of travel and tourism marketing
41
(
2024
)
2
,
pp. 208-220
Persistent link: https://www.econbiz.de/10014513633
Saved in:
2
Cross-border destination image for sustainable tourism development in peripheral areas
Maldonado-López, Belén
;
Ledesma-Chaves, Pablo
; …
- In:
Journal of travel and tourism marketing
41
(
2024
)
4
,
pp. 614-639
Persistent link: https://www.econbiz.de/10014513673
Saved in:
3
Well-known or well-liked? : the effects of brand reputation on customers' responses to service failure
Liu, Mengzhen
;
Xiong, Wei
- In:
Journal of travel and tourism marketing
40
(
2023
)
3
,
pp. 221-241
Persistent link: https://www.econbiz.de/10014369784
Saved in:
4
How product design affects repurchase intention, eWOM, and museum visit intention : museum mystery boxes in China
Lin, Feng
;
Ryu, Kisang
- In:
Journal of travel and tourism marketing
40
(
2023
)
5
,
pp. 434-451
Persistent link: https://www.econbiz.de/10014369822
Saved in:
5
Travel and tourism marketing in the age of the conscious tourists : a study on CSR and tourist brand advocacy
Ahmad, Naveed
;
Samad, Sarminah
;
Han, Heesup
- In:
Journal of travel and tourism marketing
40
(
2023
)
7
,
pp. 551-567
Persistent link: https://www.econbiz.de/10014419174
Saved in:
6
Fear of missing out and revenge travelling : the role of contextual trust, experiential risk, and cognitive image of destination
Lim, Weng Marc
;
Sahoo, Saumyaranjan
;
Agrawal, Ashima
; …
- In:
Journal of travel and tourism marketing
40
(
2023
)
7
,
pp. 583-601
Persistent link: https://www.econbiz.de/10014447618
Saved in:
7
The antecedents and consequences of brand authenticity in the restaurant industry : robot service employees versus human service employees
Hwang, Jinsoo
;
Kim, Heather Markham
;
Joo, Kyu-Hyeon
; …
- In:
Journal of travel and tourism marketing
39
(
2022
)
2
,
pp. 256-270
Persistent link: https://www.econbiz.de/10013352878
Saved in:
8
Not all films are created the same : understanding the cross-level effect of movie ratings on destination image creation
Wong, IpKin Anthony
;
Song, Yang Carol
;
Zhang, Chi
- In:
Journal of travel and tourism marketing
38
(
2021
)
4
,
pp. 356-367
Persistent link: https://www.econbiz.de/10012549654
Saved in:
9
Host-guest relations and destination image : compensatory effects, impression management, and implications for tourism recovery
Tung, Vincent Wing Sun
;
Tse, Serene Wai Tsz
;
Chan, Dave …
- In:
Journal of travel and tourism marketing
38
(
2021
)
8
,
pp. 833-844
Persistent link: https://www.econbiz.de/10012649892
Saved in:
10
Transformative destination attractiveness : an exploration of salient attributes, consequences, and personal values
Alahakoon, Thilini
;
Pike, Steven
;
Beatson, Amanda
- In:
Journal of travel and tourism marketing
38
(
2021
)
8
,
pp. 845-866
Persistent link: https://www.econbiz.de/10012649893
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