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subject:"Brand"
~isPartOf:"European journal of marketing : EJM"
~subject:"Advertising"
~subject:"Brand loyalty"
~subject:"Marketingmanagement"
~subject:"Tourism marketing"
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Search: subject_exact:"Markenidentität"
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Brand
Advertising
Brand loyalty
Marketingmanagement
Tourism marketing
Brand image
107
Markenimage
107
Brand management
78
Markenführung
78
Consumer behaviour
74
Konsumentenverhalten
74
Markenartikel
43
Beziehungsmarketing
18
Relationship marketing
18
Marketing management
15
Advertising effects
13
Brand equity
13
Werbewirkung
13
Branding
8
Brand extension
7
Markentransfer
7
Brands
6
Internet marketing
6
Online-Marketing
6
Personality psychology
6
Persönlichkeitspsychologie
6
Brand identity
5
Einzelhandel
5
Emotion
5
Retail trade
5
Werbung
5
Brand architecture
4
Customer satisfaction
4
Designation of origin
4
Herkunftsbezeichnung
4
Innovation
4
Kundenzufriedenheit
4
Markentreue
4
Measurement
4
Messung
4
Product Placement
4
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52
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53
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English
53
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Roper, Stuart
3
Aspara, Jaakko
2
De Chernatony, Leslie
2
Delgado-Ballester, Elena
2
Grohmann, Bianca
2
Lee, Wai Jin
2
Melewar, T. C.
2
O'Cass, Aron
2
Round, Griff
2
Sok, Phyra
2
Alexander, Nicholas
1
Alpert, Frank
1
Andrews, Lynda
1
Bang, Nguyen
1
Baxter, Stacey
1
Birgelen, Marcel van
1
Brodie, Roderick J.
1
Brown, Mark
1
Bruhn, Manfred
1
Buil, Isabel
1
Burmann, Christoph
1
Chakravarti, Amitav
1
Chang, Chia-chi
1
Chen, Chia-yi
1
Chen, Junsong
1
Christodoulides, George
1
Chu, Po-young
1
Coleman, Darren Andrew
1
Confos, Nicolla
1
Das, Enny
1
Davari, Arezoo
1
Davis, Teresa
1
Ding, Cherng G.
1
Ding, Ying
1
Dinnie, Keith
1
Dou, Wenyu
1
Fernandez Sabiote, Estela
1
Foroudi, Mohammad Mahdi
1
Foroudi, Pantea
1
Françoise, Simon
1
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European journal of marketing : EJM
Journal of business research : JBR
239
The journal of brand management : an international journal
184
The journal of product & brand management
174
Journal of retailing and consumer services
110
Tourism management : research, policies, practice
73
Journal of travel and tourism marketing
69
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
59
Asia Pacific journal of marketing and logistics
50
Journal of marketing communications
49
Psychology & marketing
47
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
41
Journal of strategic marketing
37
Marketing intelligence & planning
37
Tourism management perspectives : TMP
35
International journal of hospitality management
34
Cogent business & management
33
Tourism analysis : an interdisciplinary tourism & hospitality journal
33
Marketing letters : a journal of research in marketing
32
The journal of consumer marketing
31
Journal of marketing
30
International marketing review
29
Journal of marketing management : JMM ; journal of the Academy of Marketing
29
Journal of promotion management : innovations in planning and applied research
29
Journal of destination marketing & management
28
Journal of global marketing
28
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
28
Journal of international consumer marketing
28
Journal of the Academy of Marketing Science
28
European journal of marketing
27
International journal of advertising : the review of marketing communications
27
International journal of consumer studies
27
Journal of promotion management : JPM
27
Journal of vacation marketing
27
Industrial marketing management : the international journal for industrial and high-tech firms
26
International journal of advertising : the quarterly review of marketing communications
26
Journal of marketing management : MM
25
The IUP journal of brand management : IJBRM
24
Journal of fashion marketing and management
22
Journal of hospitality marketing & management
22
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ECONIS (ZBW)
53
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53
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1
Unpacking brand management superiority : examining the interplay of brand management capability, brand orientation and formalisation
Lee, Wai Jin
;
O'Cass, Aron
;
Sok, Phyra
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 177-199
Persistent link: https://www.econbiz.de/10011626461
Saved in:
2
Authenticity in branding - exploring antecedents and consequences of brand authenticity
Fritz, Kristine
;
Schoenmueller, Verena
;
Bruhn, Manfred
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 324-348
Persistent link: https://www.econbiz.de/10011661690
Saved in:
3
Consumers' self-congruence with a "Liked" brand : cognitive network influence and brand outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 367-390
Persistent link: https://www.econbiz.de/10011661710
Saved in:
4
Closed-ended and open-ended fit articulation : communication strategies for incongruent sponsorships
Skard, Siv
;
Thorbjornsen, Helge
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1414-1439
Persistent link: https://www.econbiz.de/10011725692
Saved in:
5
An exemption for strong brands : the influence of brand community rejection on brand evaluation
Wang, Lili
;
Ding, Ying
- In:
European journal of marketing : EJM
51
(
2017
)
5/6
,
pp. 1029-1048
Persistent link: https://www.econbiz.de/10011708803
Saved in:
6
Determinants of brand resurrection movements : why consumers want dead brands back?
Davari, Arezoo
;
Iyer, Pramod
;
Guzman, Francisco
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 1896-1917
Persistent link: https://www.econbiz.de/10011773789
Saved in:
7
How brand loyal shoppers respond to three different brand discontinuation scenarios
Hebblethwaite, Denisa
;
Parsons, Andrew G.
;
Spence, Mark T.
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 1918-1937
Persistent link: https://www.econbiz.de/10011773794
Saved in:
8
When and why does the name of the brand still matter? : developing the temporal dimension of brand name equity theory
Round, Griff
;
Roper, Stuart
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 2118-2137
Persistent link: https://www.econbiz.de/10011773843
Saved in:
9
IMC antecedents and the consequences of planned brand identity in higher education
Foroudi, Pantea
;
Dinnie, Keith
;
Kitchen, Philip J.
; …
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 528-550
Persistent link: https://www.econbiz.de/10011698226
Saved in:
10
A multi-stakeholder IMC framework for networked brand identity
Orazi, Davide C.
;
Spry, Amanda
;
Theilacker, Max N.
; …
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 551-571
Persistent link: https://www.econbiz.de/10011698234
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