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subject:"Brand"
~isPartOf:"European journal of marketing : EJM"
~subject:"Brand management"
~subject:"Theorie"
~subject:"USA"
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Search: subject_exact:"Consumer Behaviour"
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Brand
Brand management
Theorie
USA
Consumer behaviour
348
Konsumentenverhalten
347
Markenführung
78
Brand image
74
Markenimage
74
Beziehungsmarketing
50
Relationship marketing
50
Markenartikel
45
Customer satisfaction
33
Kundenzufriedenheit
33
Advertising effects
32
Werbewirkung
32
Emotion
31
Einzelhandel
27
Retail trade
27
Advertising
24
Marketing management
23
Marketingmanagement
23
Werbung
23
Dienstleistungsqualität
22
Service quality
22
Viral marketing
21
Virales Marketing
21
Großbritannien
19
Personality psychology
19
Persönlichkeitspsychologie
19
United Kingdom
19
Internet marketing
16
Online-Marketing
15
Social Web
15
Social web
15
Theory
15
Preismanagement
14
Pricing strategy
14
United States
14
Beschwerdemanagement
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109
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Grohmann, Bianca
3
Roper, Stuart
3
Buil, Isabel
2
De Chernatony, Leslie
2
Delgado-Ballester, Elena
2
Dwivedi, Yogesh Kumar
2
Guèvremont, Amélie
2
Kaushik, Geetanjali
2
Kitchen, Philip J.
2
Lee, Wai Jin
2
Melewar, T. C.
2
O'Cass, Aron
2
Paulssen, Marcel
2
Rabbanee, Fazlul K.
2
Rana, Nripendra P.
2
Roulet, Raphael
2
Roy, Rajat
2
Schroeder, Jonathan E.
2
Sharma, Piyush
2
Simintiras, Antonis C.
2
Sok, Phyra
2
Tseng, Timmy H.
2
Woisetschläger, David
2
Abosag, Ibrahim
1
Adams, Terry K.
1
Ahn, Jae-Hyeon
1
Ahrens, Jan
1
Allen, Douglas E.
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Alpert, Frank
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Amar, Moty
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Andrews, Lynda
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1
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1
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1
Becerra, Enrique P.
1
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1
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European journal of marketing : EJM
Journal of business research : JBR
541
Journal of retailing and consumer services
385
The journal of brand management : an international journal
307
Working paper / National Bureau of Economic Research, Inc.
307
The journal of product & brand management
306
Journal of consumer research : JCR ; an interdisciplinary bimonthly
203
Psychology & marketing
180
NBER working paper series
147
International journal of hospitality management
131
Journal of fashion marketing and management
103
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
102
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
102
Asia Pacific journal of marketing and logistics
101
SpringerLink / Bücher
97
Journal of international consumer marketing
94
International journal of consumer studies
93
Discussion paper / Centre for Economic Policy Research
91
NBER Working Paper
90
The journal of consumer marketing
90
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
88
Journal of the Academy of Marketing Science
84
Marketing letters : a journal of research in marketing
82
Journal of marketing communications
81
Journal of marketing
80
Management science : journal of the Institute for Operations Research and the Management Sciences
76
The American economic review
74
Journal of economic psychology : research in economic psychology and behavioral economics
72
Marketing intelligence & planning
72
Journal of marketing research : JMR
69
Economics letters
68
Gabler Edition Wissenschaft
68
International journal of retail & distribution management
66
Journal of strategic marketing
66
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
64
Journal of marketing management : MM
64
Journal of promotion management : JPM
63
American journal of agricultural economics
62
European journal of operational research : EJOR
62
International journal of advertising : the review of marketing communications
62
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ECONIS (ZBW)
109
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1
Fans' resistance to naming right sponsorships : why stadium names remain the same for fans
Woisetschläger, David
;
Haselhoff, Vanessa
;
Backhaus, …
- In:
European journal of marketing : EJM
48
(
2014
)
7/8
,
pp. 1487-1510
Persistent link: https://www.econbiz.de/10010414751
Saved in:
2
Consumers' brand identity complexity : conceptualization and predictive ability
Orth, Ulrich R.
;
Rose, Gregory
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 304-323
Persistent link: https://www.econbiz.de/10011661684
Saved in:
3
Authenticity in branding - exploring antecedents and consequences of brand authenticity
Fritz, Kristine
;
Schoenmueller, Verena
;
Bruhn, Manfred
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 324-348
Persistent link: https://www.econbiz.de/10011661690
Saved in:
4
Consumers' self-congruence with a "Liked" brand : cognitive network influence and brand outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 367-390
Persistent link: https://www.econbiz.de/10011661710
Saved in:
5
Broadening the brandfest : play and ludic agency
Kjeldgaard, Dannie
;
Bode, Matthias
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 23-43
Persistent link: https://www.econbiz.de/10011626376
Saved in:
6
Managing initial expectations when word-of-mouth matters : effects of product value and consumer heterogeneity
Yi, Sangyoon
;
Ahn, Jae-Hyeon
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 123-156
Persistent link: https://www.econbiz.de/10011626439
Saved in:
7
Unpacking brand management superiority : examining the interplay of brand management capability, brand orientation and formalisation
Lee, Wai Jin
;
O'Cass, Aron
;
Sok, Phyra
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 177-199
Persistent link: https://www.econbiz.de/10011626461
Saved in:
8
Style before substance? : building loyalty through marketing communication congruity
Berezan, Orie
;
Krishen, Anjala Selena
;
Tanford, Sarah
; …
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1332-1352
Persistent link: https://www.econbiz.de/10011725683
Saved in:
9
Systematic response errors in self-reported category buying frequencies
Ludwichowska, Gosia
;
Romaniuk, Jenni
;
Nenycz-Thiel, Magda
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1440-1459
Persistent link: https://www.econbiz.de/10011725693
Saved in:
10
IMC antecedents and the consequences of planned brand identity in higher education
Foroudi, Pantea
;
Dinnie, Keith
;
Kitchen, Philip J.
; …
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 528-550
Persistent link: https://www.econbiz.de/10011698226
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