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subject:"Brand"
~isPartOf:"Innovative Markenführung und -implementierung"
~subject:"Beziehungsmarketing"
~subject:"Lieferantenmanagement"
~subject:"Markenartikel"
~type_genre:"Aufsatz im Buch"
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Brand
Beziehungsmarketing
Lieferantenmanagement
Markenartikel
Brand image
6
Markenimage
6
Brand management
5
Markenführung
5
Relationship marketing
2
Arbeitsverhalten
1
Automated guided vehicle system
1
Behaviour
1
Customer value
1
Deutschland
1
Dienstleistungsmarketing
1
E-commerce
1
Electronic Commerce
1
Fahrerloses Transportsystem
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Germany
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Internal branding
1
Interne Markenführung
1
Internet marketing
1
Kundenwert
1
Machinery industry
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Maschinenbau
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Online-Marketing
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Psychology of advertising
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STILL GmbH <Hamburg>
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Services marketing
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German
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Gey, Thomas
1
Greve, Goetz
1
Griese, Ilka
1
Klante, Oliver
1
Knoef, Bert-Jan
1
Pick, Doreén
1
Published in...
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Innovative Markenführung und -implementierung
The evolution of brands : from signals of quality to storehouses of trust
8
Consumer brand relationships : meaning, measuring, managing
6
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
5
Brand management ; Vol. 2
4
Cross-cultural and critical perspectives on brands
4
Psychology of branding
4
Brand research : [an outcome of the second International Conference on Brand Management]
3
Fashion branding and communication : core strategies of European luxury brands
3
International marketing ; Vol. 2
3
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
3
Positionen, Ambivalenzen, Perspektiven zwischen Markenbildung und Kultur
3
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
3
Strong brands, strong relationships
3
The Routledge companion to contemporary brand management
3
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
2
Aktuelle Beiträge zur Markenforschung : Tagungsband des 3. Internationalen Markentags
2
Aufbruch : Ingredient Branding schafft Werte
2
Brand management ; Vol. 1
2
Brand management ; Vol. 3
2
Brand management ; Vol. 4
2
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
2
Contemporary consumer culture theory
2
Corporate Practices: Policies, Methodologies, and Insights in Organizational Management : International Conference on Entrepreneurship and the Economy in an Era of Uncertainty 2023
2
Enhancing knowledge development in marketing ; Vol. 21
2
Handbook of brand relationships
2
Kellogg on branding : the marketing faculty of the Kellogg School of Management
2
Kundenintegration und Kundenbindung : wie Unternehmen von ihren Kunden profitieren
2
Marketing and management sciences : proceedings of the International Conference on ICMMS 2008
2
Marketing in the new global order : challenges and opportunities
2
Marketing performativity : theories, practices and devices
2
Mit der Marke zum Erfolg : Markenmanagement in Hotellerie und Gastronomie
2
Werbe- und Markenforschung : Meilensteine - State of the art - Perspektiven ; Günter Schweiger zum 65. Geburtstag
2
21st century business practices : the evolving trends in India
1
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
1
Advances in electronic marketing
1
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Aktuelle Perspektiven des Marketingmanagements : Reflektionen aus den Bereichen Holistic Branding, Media Management und Sustainability Marketing ; Festschrift für Prof. Dr. Manfred Kirchgeorg zum 50. Geburtstag
1
Analytics in finance and risk management
1
Applying social cognition to consumer-focused strategy : [papers presented at the 23rd annual Advertising and Consumer Psychology Conference, which was held on May 21-23, 2004, in Montréal, Canada]
1
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ECONIS (ZBW)
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1
Von der Problemlösung zur Kundenbegeisterung im BtoB : konsequente Markenentwicklung und Markenführung des Unternehmens STILL
Gey, Thomas
;
Knoef, Bert-Jan
- In:
Innovative Markenführung und -implementierung
,
(pp. 355-370)
.
2011
Persistent link: https://www.econbiz.de/10009349210
Saved in:
2
Markenerosion : Implikationen für Markenführung und Kundenmanagement
Greve, Goetz
;
Klante, Oliver
- In:
Innovative Markenführung und -implementierung
,
(pp. 105-124)
.
2011
Persistent link: https://www.econbiz.de/10009349239
Saved in:
3
Ansätze der Markenführung von B2B-Unternehmen
Pick, Doreén
;
Griese, Ilka
- In:
Innovative Markenführung und -implementierung
,
(pp. 51-82)
.
2011
Persistent link: https://www.econbiz.de/10009349245
Saved in:
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