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subject:"Brand"
~isPartOf:"Innovative Markenführung und -implementierung"
~subject:"Beziehungsmarketing"
~subject:"Markenartikel"
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Brand
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Brand image
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Markenimage
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Markenführung
5
Relationship marketing
2
Arbeitsverhalten
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Automated guided vehicle system
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Behaviour
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Customer value
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Deutschland
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Dienstleistungsmarketing
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E-commerce
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Electronic Commerce
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Fahrerloses Transportsystem
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Germany
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Kundenwert
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Psychology of advertising
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STILL GmbH <Hamburg>
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Gey, Thomas
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Greve, Goetz
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Klante, Oliver
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Knoef, Bert-Jan
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Innovative Markenführung und -implementierung
Journal of business research : JBR
238
The journal of brand management : an international journal
186
The journal of product & brand management
177
Journal of retailing and consumer services
120
Asia Pacific journal of marketing and logistics
56
Psychology & marketing
52
European journal of marketing : EJM
50
International journal of hospitality management
48
Journal of strategic marketing
38
Journal of marketing communications
36
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
35
Marketing intelligence & planning
33
Cogent business & management
32
Industrial marketing management : the international journal for industrial and high-tech firms
30
Marketing letters : a journal of research in marketing
30
Journal of travel and tourism marketing
29
The journal of consumer marketing
29
European journal of marketing
27
Journal of the Academy of Marketing Science
27
International journal of consumer studies
26
Journal of international consumer marketing
26
Journal of marketing management : JMM ; journal of the Academy of Marketing
26
Journal of marketing management : MM
25
Journal of promotion management : innovations in planning and applied research
24
International marketing review
23
Journal of global marketing
23
Journal of marketing
23
SpringerLink / Bücher
23
International journal of internet marketing and advertising : IJIMA
22
Journal of hospitality marketing & management
21
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
20
Journal of international marketing
20
Journal of promotion management : JPM
20
The IUP journal of brand management : IJBRM
20
Journal of Islamic marketing
19
Journal of fashion marketing and management
19
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
19
International journal of market research : JMRS ; the journal of the Market Research Society
18
International journal of advertising : the quarterly review of marketing communications
17
International journal of market research
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Von der Problemlösung zur Kundenbegeisterung im BtoB : konsequente Markenentwicklung und Markenführung des Unternehmens STILL
Gey, Thomas
;
Knoef, Bert-Jan
- In:
Innovative Markenführung und -implementierung
,
(pp. 355-370)
.
2011
Persistent link: https://www.econbiz.de/10009349210
Saved in:
2
Markenerosion : Implikationen für Markenführung und Kundenmanagement
Greve, Goetz
;
Klante, Oliver
- In:
Innovative Markenführung und -implementierung
,
(pp. 105-124)
.
2011
Persistent link: https://www.econbiz.de/10009349239
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