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subject:"Brand"
~isPartOf:"International journal of retail and distribution management"
~person:"Ekinci, Yuksel"
~person:"Loureiro, Sandra Maria Correia"
~subject:"Brand loyalty"
~subject:"Customer engagement"
~type_genre:"Aufsatz in Zeitschrift"
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International journal of retail and distribution management
Journal of retailing and consumer services
4
Journal of hospitality marketing & management
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The journal of brand management : an international journal
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Annals of tourism research : ATR ; a social sciences journal
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Cogent business & management
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International journal of business performance management
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International journal of market research
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International journal of market research : JMRS ; the journal of the Market Research Society
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International journal of retail & distribution management
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Journal of business research : JBR
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Journal of promotion management : JPM
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Journal of promotion management : innovations in planning and applied research
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Journal of strategic marketing
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Engaging with omnichannel brands : the role of consumer empowerment
Itani, Omar S.
;
Loureiro, Sandra Maria Correia
; …
- In:
International journal of retail and distribution management
51
(
2023
)
2
,
pp. 238-261
Persistent link: https://www.econbiz.de/10013552701
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