//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Brand"
~isPartOf:"Journal of global marketing"
~person:"Christodoulides, George"
~person:"Kumar, Vikas"
~person:"Sarkar, Juhi Gahlot"
~subject:"Brand loyalty"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Markenidentität"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Brand
Brand loyalty
Beziehungsmarketing
1
Brand image
1
Brand management
1
Consumer behaviour
1
Customer integration
1
Customer retention
1
Instagram users
1
Internet marketing
1
Konsumentenverhalten
1
Kundenbindung
1
Kundenintegration
1
Markenartikel
1
Markenführung
1
Markenimage
1
Markentreue
1
Online brand communities
1
Online retailing
1
Online-Handel
1
Online-Marketing
1
Relationship marketing
1
Social Web
1
Social web
1
brand loyalty
1
global markets
1
online customer engagement
1
more ...
less ...
Online availability
All
Free
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Christodoulides, George
Kumar, Vikas
Sarkar, Juhi Gahlot
Aashish, Kumar
2
Raman, Prashant
2
Ayala, Edgardo
1
Chan, Fong Yee
1
Chan, Kenny K.
1
Chatterjee, Sheshadri
1
Chaudhuri, Ranjan
1
Dholakia, Ruby R.
1
Diwan, Saloni Pawan
1
Duan, Jingyi
1
Frankwick, Gary L.
1
Furukawa, Hiroyasu
1
Gonzalez-Cavazos, Beatriz
1
Gupta, Devashish Das
1
Gupta, Rajeev
1
Hadjimarcou, John
1
He, Jiaxun
1
Jang, Hayeun
1
Jang, Ju Yeun
1
Jiménez, Fernando R.
1
Kamboj, Shampy
1
Kaushik, Arun Kumar
1
Khan, Muhammad Asif
1
Kim, Do Yuon
1
Kim, Youngseon
1
Klabi, Fethi
1
Lee, Michael S.W.
1
Miocevic, Dario
1
Quaye, Emmanuel Silva
1
Quintanilla, Claudia
1
Sharma, Manika
1
Sindhwani, Rahul
1
Song, Yiping
1
Um, Nam-hyun
1
Vrontis, Demetris
1
Wang, Xia
1
Wang, Ying
1
Wang, Yong Jian
1
Yang, Shuang
1
more ...
less ...
Published in...
All
Journal of global marketing
Journal of business research : JBR
3
Journal of retailing and consumer services
3
Marketing intelligence & planning
3
The journal of brand management : an international journal
2
Young consumers : insight and ideas for responsible marketers
2
Asia Pacific journal of marketing and logistics
1
European journal of marketing
1
European journal of marketing : EJM
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of retail and distribution management
1
International marketing review
1
Journal of fashion marketing and management
1
Journal of marketing for higher education
1
Journal of strategic marketing
1
Qualitative market research : an international journal
1
Society and business review
1
more ...
less ...
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Investigating the impact of online brand communities on online customer engagement and brand loyalty
Gupta, Rajeev
;
Kumar, Vikas
;
Kaushik, Arun Kumar
; …
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 319-338
Persistent link: https://www.econbiz.de/10014390288
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->