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subject:"Brand"
~isPartOf:"Journal of marketing for higher education"
~person:"Phau, Ian"
~person:"Sarkar, Juhi Gahlot"
~subject:"Brand love"
~subject:"Brand loyalty"
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Journal of marketing for higher education
The journal of brand management : an international journal
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Young consumers : insight and ideas for responsible marketers
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Journal of fashion marketing and management
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Marketing intelligence & planning
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Journal of business research : JBR
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Empirically examining the psychological mechanism of a loved and trusted business school brand
Dass, Sumanjit
;
Popli, Sapna
;
Sarkar, Abhigyan
;
Sarkar, …
- In:
Journal of marketing for higher education
31
(
2021
)
1
,
pp. 23-40
Persistent link: https://www.econbiz.de/10012549775
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