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subject:"Brand"
~isPartOf:"Journal of retailing and consumer services"
~person:"Christodoulides, George"
~person:"Kumar, Vikas"
~person:"Sarkar, Juhi Gahlot"
~subject:"Brand loyalty"
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Search: subject_exact:"Markenidentität"
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Brand
Brand loyalty
Brand image
3
Brand management
3
Consumer behaviour
3
Konsumentenverhalten
3
Markenartikel
3
Markenführung
3
Markenimage
3
Beziehungsmarketing
2
Online brand communities
2
Relationship marketing
2
Social Web
2
Social web
2
Brand community commitment
1
Brand community engagement
1
Brand community experiences
1
Brand community relationship investment
1
Brand community self-esteem
1
Brand ethicality
1
Brand marketing communications
1
Brand ownership
1
Community
1
Gemeinschaft
1
Internet marketing
1
Online brand community engagement
1
Online-Marketing
1
Perceived brand authenticity
1
Positive word of mouth
1
Psychological brand ownership
1
Purchase intentions
1
Social exclusion
1
Soziale Ausgrenzung
1
Viral marketing
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Virales Marketing
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Christodoulides, George
Kumar, Vikas
Sarkar, Juhi Gahlot
Dawes, John
3
Baumann, Chris
2
Casidy, Riza
2
Hamin, Hamin
2
Japutra, Arnold
2
Kaushal, Vikrant
2
Kumar, Jitender
2
Liu, Richie L.
2
Loureiro, Sandra Maria Correia
2
Ngo, Liem Viet
2
Paramita, Widya
2
Park, Hyejune
2
Park, Jungkun
2
Tran, Trang P.
2
Trinh, Giang
2
Abbes, Intissar
1
Adamczyk, Grzegorz
1
Ahmad, Anees
1
Al-Monawer, Nasser
1
Anesbury, Zachary
1
Ariza-Montes, Antonio
1
Arizal N
1
Athanasopoulou, Pinelopi
1
Aznuriyandi
1
Bakpayev, Marat
1
Bento, Marisa
1
Blankson, Charles
1
Bogomolov, Tim
1
Bogomolova, Svetlana
1
Borges, Adilson
1
Boyle, Peter J.
1
Burt, Steven
1
Byun, Kyung-Ah
1
Büyükdağ, Naci
1
Carsana, Laurence
1
Castillo-Villar, Fernando Rey
1
Chakraborty, Debarun
1
Chamola, Pankaj
1
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Journal of retailing and consumer services
Journal of business research : JBR
3
Marketing intelligence & planning
3
The journal of brand management : an international journal
2
Young consumers : insight and ideas for responsible marketers
2
Asia Pacific journal of marketing and logistics
1
European journal of marketing
1
European journal of marketing : EJM
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of retail and distribution management
1
International marketing review
1
Journal of fashion marketing and management
1
Journal of global marketing
1
Journal of marketing for higher education
1
Journal of strategic marketing
1
Qualitative market research : an international journal
1
Society and business review
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ECONIS (ZBW)
3
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1
Role of customer perceived brand ethicality in inducing engagement in online brand communities
Kumar, Vikas
;
Kaushal, Vikrant
;
Shashi
- In:
Journal of retailing and consumer services
71
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014253572
Saved in:
2
Perceived brand authenticity and social exclusion as drivers of psychological brand ownership
Kumar, Vikas
;
Kaushal, Vikrant
- In:
Journal of retailing and consumer services
61
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012581919
Saved in:
3
Drivers of brand community engagement
Kumar, Jitender
;
Kumar, Vikas
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012238383
Saved in:
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