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subject:"Brand"
~isPartOf:"Journal of service theory and practice : JSTP"
~isPartOf:"Qualitative market research : an international journal"
~person:"Sarkar, Juhi Gahlot"
~person:"Šerić, Maja"
~subject:"Beziehungsmarketing"
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Brand
Beziehungsmarketing
Brand image
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Brand management
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Consumer behaviour
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Brand embarrassment
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Brand emotion
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Customer-based brand equity
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Hotel industry
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Hotellerie
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Sarkar, Juhi Gahlot
Šerić, Maja
Sarkar, Abhigyan
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Journal of service theory and practice : JSTP
Qualitative market research : an international journal
The journal of brand management : an international journal
3
Asia Pacific journal of marketing and logistics
2
International journal of hospitality management
2
Journal of hospitality marketing & management
2
Young consumers : insight and ideas for responsible marketers
2
European journal of marketing
1
International journal of retail and distribution management
1
Journal of fashion marketing and management
1
Journal of marketing for higher education
1
Journal of retailing and consumer services
1
Journal of vacation marketing : an international journal
1
Marketing intelligence & planning
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Society and business review
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The journal of services marketing
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You are an embarrassment : a qualtative investigation of brand embarrassment among young adolescents
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
- In:
Qualitative market research : an international journal
20
(
2017
)
3
,
pp. 289-305
Persistent link: https://www.econbiz.de/10011748654
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2
Can advanced technology affect customer-based brand equity in service firms? : an empirical study in upscale hotels
Šerić, Maja
;
Gil Saura, Irene
;
Mollá Descals, Alejandro
- In:
Journal of service theory and practice : JSTP
26
(
2016
)
1
,
pp. 2-27
Persistent link: https://www.econbiz.de/10011421818
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