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subject:"Brand"
~isPartOf:"Psychology & marketing"
~subject:"Brand management"
~subject:"Theorie"
~subject:"USA"
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Search: subject_exact:"Consumer Behaviour"
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Brand
Brand management
Theorie
USA
Consumer behaviour
658
Konsumentenverhalten
658
Brand image
101
Markenimage
101
Markenführung
89
Beziehungsmarketing
75
Relationship marketing
75
Markenartikel
63
United States
62
Advertising effects
59
Werbewirkung
59
Emotion
56
Personality psychology
50
Persönlichkeitspsychologie
50
Customer satisfaction
48
Kundenzufriedenheit
48
Experiment
44
Social Web
41
Social web
41
Advertising
36
Online retailing
36
Online-Handel
36
Werbung
36
Viral marketing
34
Virales Marketing
34
Einzelhandel
32
Retail trade
32
Dienstleistungsqualität
26
Service quality
26
Cognition
25
Internet marketing
25
Kognition
25
Luxury goods
25
Luxusgüter
25
Online-Marketing
25
Confidence
24
Vertrauen
24
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Article
179
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1
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180
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Woodside, Arch G.
5
Albrecht, Carmen-Maria
3
Bauer, Brittney C.
3
Kuanr, Abhisek
3
Pradhan, Debasis
3
Sung, Yongjun
3
Arnold, Mark J.
2
Bagozzi, Richard P.
2
Carlson, Brad D.
2
Choi, Sejung Marina
2
Gould, Stephen J.
2
Lee, Michael S. W.
2
Lennon, Sharron J.
2
Rauschnabel, Philipp A.
2
Rompay, Thomas J. L. van
2
Roper, Stuart
2
Sarstedt, Marko
2
Sauer, Nicola E.
2
Sprott, David E.
2
Tran, Gina A.
2
Tuten, Tracy L.
2
Aboulnasr, Khaled
1
Addis, Michela
1
Adil, Mohd
1
Adler, Susanne
1
Aggarwal, Praveen
1
Ahn, Sun Joo
1
Ahuvia, Aaron C.
1
Akamatsu, Naoki
1
Akram, Muhammad Shakaib
1
Akrout, Houcine
1
Alexander, Veronika
1
Amar, Moty
1
Ansari, Shiveen
1
Ansell, Jonathan
1
Arli, Denni
1
Arnold, Todd J.
1
Asante, Isaac Owusu
1
Ashill, Nicholas J.
1
Ashley, Christy
1
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Psychology & marketing
Journal of business research : JBR
541
Journal of retailing and consumer services
385
The journal of brand management : an international journal
307
Working paper / National Bureau of Economic Research, Inc.
307
The journal of product & brand management
306
Journal of consumer research : JCR ; an interdisciplinary bimonthly
203
NBER working paper series
147
International journal of hospitality management
131
European journal of marketing : EJM
109
Journal of fashion marketing and management
103
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
102
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
102
Asia Pacific journal of marketing and logistics
101
SpringerLink / Bücher
97
Journal of international consumer marketing
94
International journal of consumer studies
93
Discussion paper / Centre for Economic Policy Research
91
NBER Working Paper
90
The journal of consumer marketing
90
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
88
Journal of the Academy of Marketing Science
84
Marketing letters : a journal of research in marketing
82
Journal of marketing communications
81
Journal of marketing
80
Management science : journal of the Institute for Operations Research and the Management Sciences
76
The American economic review
74
Journal of economic psychology : research in economic psychology and behavioral economics
72
Marketing intelligence & planning
72
Journal of marketing research : JMR
69
Economics letters
68
Gabler Edition Wissenschaft
68
International journal of retail & distribution management
66
Journal of strategic marketing
66
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
64
Journal of marketing management : MM
64
Journal of promotion management : JPM
63
American journal of agricultural economics
62
European journal of operational research : EJOR
62
International journal of advertising : the review of marketing communications
62
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ECONIS (ZBW)
180
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180
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1
The bittersweet of consumer-human brand relationships in the social media context
Honora, Andreawan
;
Zadeh, Maryam Memar
;
Haggerty, Nicole
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
Saved in:
2
Cue-reactivity to brand logos of consumers with a compulsive buying tendency : a consumer neuroscience perspective
Hubert, Mirja
;
Hubert, Marco
;
Mariani, Marcello M.
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 677-692
Persistent link: https://www.econbiz.de/10014467630
Saved in:
3
When to present an extended warranty : pre- vs. post-purchasing a product
Kim, Dongeun
;
Nayakankuppam, Dhananjay
- In:
Psychology & marketing
40
(
2023
)
9
,
pp. 1821-1829
Persistent link: https://www.econbiz.de/10014338327
Saved in:
4
The length of brand names influences the expectation of healthiness in foods and preference for healthy foods
Motoki, Kosuke
;
Pathak, Abhishek
- In:
Psychology & marketing
40
(
2023
)
9
,
pp. 1850-1862
Persistent link: https://www.econbiz.de/10014338329
Saved in:
5
Consumer hate and boycott communications of socially irresponsible fashion brands : applying complexity theory in psychology and marketing research
Woodside, Arch G.
;
Akrout, Houcine
;
Mrad, Mona
- In:
Psychology & marketing
40
(
2023
)
10
,
pp. 1986-2015
Persistent link: https://www.econbiz.de/10014338454
Saved in:
6
When less is more : understanding consumers' responses to minimalist appeals
Chen, Wei-Fen
;
Liu, Jingshi
- In:
Psychology & marketing
40
(
2023
)
10
,
pp. 2151-2162
Persistent link: https://www.econbiz.de/10014338496
Saved in:
7
Chatbots in frontline services and customer experience : an anthropomorphism perspective
Nguyen Tuyet-Mai
;
Ferm, Lars-Erik Casper
;
Quach, Sara
; …
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2201-2225
Persistent link: https://www.econbiz.de/10014432391
Saved in:
8
NFT luxury brand marketing in the metaverse : leveraging blockchain-certified NFTs to drive consumer behavior
Sung, Eunyoung
;
Kwon, Ohbyung
;
Sohn, Kwonsang
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2306-2325
Persistent link: https://www.econbiz.de/10014432401
Saved in:
9
Deciphering consumer commitment : exploring the dual influence of self-brand and self-group relationships
Bauer, Brittney C.
;
Carlson, Brad D.
;
Arnold, Mark J.
- In:
Psychology & marketing
40
(
2023
)
12
,
pp. 2539-2558
Persistent link: https://www.econbiz.de/10014432499
Saved in:
10
Influencer marketing : when and why Gen Z consumers avoid influencers and endorsed brands
Pradhan, Debasis
;
Kuanr, Abhisek
;
Pahi, Sampa Anupurba
; …
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 27-47
Persistent link: https://www.econbiz.de/10013465206
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