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subject:"Brand"
~isPartOf:"Research"
~language:"eng"
~type_genre:"Aufsatz im Buch"
~type_genre:"Collection of articles of several authors"
~type_genre:"Glossary included"
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Internationale Konferenz "DerMarkentag" <6., 2016, Berlin>
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Internationale Konferenz "DerMarkentag" <7., 2018, Koblenz>
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Research
The evolution of brands : from signals of quality to storehouses of trust
8
Consumer brand relationships : meaning, measuring, managing
6
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
4
Brand management ; Vol. 2
4
Cross-cultural and critical perspectives on brands
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Psychology of branding
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Fashion branding and communication : core strategies of European luxury brands
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Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
3
The Routledge companion to contemporary brand management
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Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
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Brand management ; Vol. 1
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Brand management ; Vol. 3
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Brand research : [an outcome of the second International Conference on Brand Management]
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Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
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Contemporary consumer culture theory
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Enhancing knowledge development in marketing ; Vol. 21
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International marketing ; Vol. 2
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Kellogg on branding : the marketing faculty of the Kellogg School of Management
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Marketing and management sciences : proceedings of the International Conference on ICMMS 2008
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Marketing in the new global order : challenges and opportunities
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Marketing performativity : theories, practices and devices
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21st century business practices : the evolving trends in India
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Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
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Advances in electronic marketing
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Applying social cognition to consumer-focused strategy : [papers presented at the 23rd annual Advertising and Consumer Psychology Conference, which was held on May 21-23, 2004, in Montréal, Canada]
1
Brand management ; Vol. 4
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Branded lives : the production and consumption of meaning at work
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Brands and branding
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Business power : creating new wealth from IP assets
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Cases on branding strategies and product development : successes and pitfalls
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China-focused cases : selected winners of the CEIBS global case contest
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Connected marketing : the viral, buzz and word of mouth revolution
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Contemporary issues in marketing : principles and practice
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Corporate Management Ecosystem in Emerging Economies : Global Perspectives
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Corporate Practices: Policies, Methodologies, and Insights in Organizational Management : International Conference on Entrepreneurship and the Economy in an Era of Uncertainty 2023
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Corporate brand and corporate reputation
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Country of origin effect : looking back and moving forward
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Cracking the code : leveraging consumer psychology to drive profitability
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Creating a sustainable competitive position : ethical challenges for international firms
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Forum Markenforschung 2018 : Tagungsband der internationalen Konferenz „DERMARKENTAG“
Schmidt, Holger J.
(
ed.
);
Baumgarth, Carsten
(
ed.
)
-
Internationale Konferenz "DerMarkentag" <7., 2018, Koblenz>
-
2020
Persistent link: https://www.econbiz.de/10012151730
Saved in:
2
Forum Markenforschung 2016 : Tagungsband der internationalen Konferenz "DERMARKENTAG"
Baumgarth, Carsten
(
ed.
);
Schmidt, Holger J.
(
ed.
)
-
Internationale Konferenz "DerMarkentag" <6., 2016, Berlin>
-
2018
Persistent link: https://www.econbiz.de/10011740033
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