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subject:"Brand"
~isPartOf:"Research on Islamic Business Concepts : Proceedings of the 12th Global Islamic Marketing Conference, December 2021"
~subject:"Firmenimage"
~subject:"Markenartikel"
~subject:"Measurement"
~type_genre:"Aufsatz im Buch"
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Brand
Firmenimage
Markenartikel
Measurement
Brand image
3
Consumer behaviour
3
Konsumentenverhalten
3
Markenimage
3
Purchase intention
2
Advertisement
1
Advertising effects
1
Automotive industry
1
Brand association
1
Brand awareness
1
Brand management
1
Brand personality
1
Celebrity endorsement
1
Celebrity-Werbung
1
Corporate reputation
1
Cosmetic products
1
Cosmetics
1
Country-of-assembly image
1
Designation of origin
1
Effect of country of assembly image
1
Female occupation
1
Frauen
1
Herkunftsbezeichnung
1
Internet marketing
1
Jordan
1
Jordanien
1
Kfz-Industrie
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Kosmetik
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Kraftfahrzeug
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Markenführung
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Motor vehicle
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Online-Marketing
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Pakistan
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Purchasing behavior
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Ahmad, Alaeddin Mohammad Khalaf
1
Fatima, Marsel
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Nadjat, Hamdani
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Zakzouk, Fida Amin
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Research on Islamic Business Concepts : Proceedings of the 12th Global Islamic Marketing Conference, December 2021
The evolution of brands : from signals of quality to storehouses of trust
8
Consumer brand relationships : meaning, measuring, managing
6
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
4
Brand management ; Vol. 2
4
Cross-cultural and critical perspectives on brands
4
Psychology of branding
4
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
3
Positionen, Ambivalenzen, Perspektiven zwischen Markenbildung und Kultur
3
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
3
The Routledge companion to contemporary brand management
3
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
2
Aktuelle Beiträge zur Markenforschung : Tagungsband des 3. Internationalen Markentags
2
Brand management ; Vol. 1
2
Brand management ; Vol. 3
2
Brand research : [an outcome of the second International Conference on Brand Management]
2
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
2
Contemporary consumer culture theory
2
Corporate brand and corporate reputation
2
Enhancing knowledge development in marketing ; Vol. 21
2
Geschichte - Unternehmen - Archive : [Festschrift für Horst A. Wessel zum 65. Geburtstag]
2
International marketing ; Vol. 2
2
Internationalisierung deutscher Unternehmen : Strategien, Instrumente und Konzepte für den Mittelstand
2
Kellogg on branding : the marketing faculty of the Kellogg School of Management
2
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
2
Marketing accountability for marketing and non-marketing outcomes
2
Marketing and management sciences : proceedings of the International Conference on ICMMS 2008
2
Marketing in the new global order : challenges and opportunities
2
Marketing performativity : theories, practices and devices
2
Marketing-mix strategies - product strategy and promotion strategy
2
Organizational identity in practice
2
Werbe- und Markenforschung : Meilensteine - State of the art - Perspektiven ; Günter Schweiger zum 65. Geburtstag
2
21st century business practices : the evolving trends in India
1
A master class in brand planning : the timeless works of Stephen King
1
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
1
Advances in electronic marketing
1
Advertising, promotion, and new media
1
Applying social cognition to consumer-focused strategy : [papers presented at the 23rd annual Advertising and Consumer Psychology Conference, which was held on May 21-23, 2004, in Montréal, Canada]
1
Aufbruch : Ingredient Branding schafft Werte
1
Best practice der Markenführung
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The impact of brand personality on female purchasing behavior in the cosmetic industry in jordan
Zakzouk, Fida Amin
;
Ahmad, Alaeddin Mohammad Khalaf
- In:
Research on Islamic Business Concepts : Proceedings of …
,
(pp. 71-88)
.
2023
Persistent link: https://www.econbiz.de/10013541889
Saved in:
2
Effects of country-of-assembly image on purchase intention : the case of Algerian Renault Symbol car
Fatima, Marsel
;
Nadjat, Hamdani
- In:
Research on Islamic Business Concepts : Proceedings of …
,
(pp. 103-109)
.
2023
Persistent link: https://www.econbiz.de/10013541898
Saved in:
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