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subject:"Brand"
~isPartOf:"The marketing review"
~subject:"Brand loyalty"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Markenidentität"
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Brand
Brand loyalty
Brand image
34
Markenimage
34
Brand management
23
Markenführung
23
Consumer behaviour
14
Konsumentenverhalten
14
Markenartikel
10
Marketing management
6
Marketingmanagement
6
Beziehungsmarketing
5
Relationship marketing
5
Brand equity
4
Branding
4
Customer satisfaction
3
Kundenzufriedenheit
3
B-to-B-Marketing
2
Bibliometrics
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Firmenimage
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2004-2006
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Aufsatz in Zeitschrift
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11
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11
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Sarkar, Abhigyan
2
Agrawal, Shivan
1
Bajpai, Naval
1
Bang, Nguyen
1
Ekinci, Yuksel
1
Gilani, Hasan
1
Japutra, Arnold
1
Johnston, Malcolm
1
Kaprwan, Pankaj
1
Khan, Imran
1
Khandelwal, Utkal
1
Kohli, Gurdeep Singh
1
Krishna, G. Radha
1
Mathur, Sameer
1
Melewar, T. C.
1
Rahman, Zillur
1
Rao, K. S. Venu Gopal
1
Shobeiri, Saeed
1
Simkin, Lyndon
1
Yen, Dorothy
1
Young, Peter N.
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The marketing review
Journal of business research : JBR
198
The journal of brand management : an international journal
174
The journal of product & brand management
157
Journal of retailing and consumer services
95
European journal of marketing : EJM
43
Psychology & marketing
43
Asia Pacific journal of marketing and logistics
42
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
35
Marketing intelligence & planning
32
International journal of hospitality management
30
Journal of strategic marketing
29
Journal of marketing communications
28
The journal of consumer marketing
28
Marketing letters : a journal of research in marketing
27
Journal of international consumer marketing
25
Journal of marketing management : JMM ; journal of the Academy of Marketing
25
European journal of marketing
24
International journal of consumer studies
24
International marketing review
24
Journal of global marketing
21
Journal of marketing
21
Cogent business & management
19
Journal of promotion management : JPM
19
Journal of the Academy of Marketing Science
19
Journal of promotion management : innovations in planning and applied research
18
Industrial marketing management : the international journal for industrial and high-tech firms
17
International journal of market research : JMRS ; the journal of the Market Research Society
17
Journal of fashion marketing and management
17
Journal of international marketing
17
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
16
Journal of marketing management : MM
16
The IUP journal of brand management : IJBRM
16
Young consumers : insight and ideas for responsible marketers
16
International journal of advertising : the quarterly review of marketing communications
15
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
15
Qualitative market research : an international journal
15
International journal of market research
14
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
14
Marketing : ZFP ; journal of research and management
14
Global business review
13
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ECONIS (ZBW)
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1
Recapitulation of brand anthropomorphism : an innovating marketing strategy
Agrawal, Shivan
;
Bajpai, Naval
;
Khandelwal, Utkal
- In:
The marketing review
20
(
2020
)
1/2
,
pp. 143-156
Persistent link: https://www.econbiz.de/10012299480
Saved in:
2
Corporate brand identity and employee brand citizenship behaviour : a conceptual framework
Gilani, Hasan
- In:
The marketing review
19
(
2019
)
1/2
,
pp. 51-84
Persistent link: https://www.econbiz.de/10012155693
Saved in:
3
A review of measuring brand equity with emphasis on the role of price premium
Kaprwan, Pankaj
;
Mathur, Sameer
- In:
The marketing review
19
(
2019
)
3/4
,
pp. 253-277
Persistent link: https://www.econbiz.de/10012299804
Saved in:
4
A practice-based model of effective marketing based on an auto-ethnographical observation of brand management training at Procter & Gamble (P&G)
Young, Peter N.
- In:
The marketing review
18
(
2018
)
3/4
,
pp. 243-269
Persistent link: https://www.econbiz.de/10012116405
Saved in:
5
Brand, image and reality : a guide for small and medium-sized businesses
Johnston, Malcolm
- In:
The marketing review
16
(
2016
)
2
,
pp. 149-182
Persistent link: https://www.econbiz.de/10011642104
Saved in:
6
Brand experience formation mechanism and its possible outcomes : a theoretical framework
Khan, Imran
;
Rahman, Zillur
- In:
The marketing review
15
(
2015
)
2
,
pp. 239-259
Persistent link: https://www.econbiz.de/10011504865
Saved in:
7
Challenges of brand equity development for experience brands : a conceptual framework
Shobeiri, Saeed
- In:
The marketing review
15
(
2015
)
1
,
pp. 17-37
Persistent link: https://www.econbiz.de/10011407079
Saved in:
8
The dark side of brand attachment : a conceptual framework of brand attachment's detrimental outcomes
Japutra, Arnold
;
Ekinci, Yuksel
;
Simkin, Lyndon
;
Bang, …
- In:
The marketing review
14
(
2014
)
3
,
pp. 245-264
Persistent link: https://www.econbiz.de/10011444907
Saved in:
9
Brand desire and brand jealousy : routes to persuasion
Sarkar, Abhigyan
;
Krishna, G. Radha
;
Rao, K. S. Venu Gopal
- In:
The marketing review
14
(
2014
)
3
,
pp. 265-278
Persistent link: https://www.econbiz.de/10011444909
Saved in:
10
Investigating the strategic marketing significance of brand love in developing and nurturing consumer-brand relationships via film branding : a brandscape perspective
Kohli, Gurdeep Singh
;
Melewar, T. C.
;
Yen, Dorothy
- In:
The marketing review
14
(
2014
)
4
,
pp. 383-405
Persistent link: https://www.econbiz.de/10011444956
Saved in:
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