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subject:"Brand"
~isPartOf:"Werbe- und Markenforschung : Meilensteine - State of the art - Perspektiven ; Günter Schweiger zum 65. Geburtstag"
~subject:"Beziehungsmarketing"
~subject:"Corporate reputation"
~type_genre:"Aufsatz im Buch"
~type_genre:"Book section"
~type_genre:"Glossary included"
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Austria
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Balanced Scorecard
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German
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Kurz, Helmut J.
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Sattler, Henrik
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Völckner, Franziska
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Werbe- und Markenforschung : Meilensteine - State of the art - Perspektiven ; Günter Schweiger zum 65. Geburtstag
The evolution of brands : from signals of quality to storehouses of trust
8
Consumer brand relationships : meaning, measuring, managing
6
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
5
Brand management ; Vol. 2
4
Cross-cultural and critical perspectives on brands
4
Psychology of branding
4
Brand research : [an outcome of the second International Conference on Brand Management]
3
Fashion branding and communication : core strategies of European luxury brands
3
International marketing ; Vol. 2
3
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
3
Positionen, Ambivalenzen, Perspektiven zwischen Markenbildung und Kultur
3
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
3
Strong brands, strong relationships
3
The Routledge companion to contemporary brand management
3
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
2
Aktuelle Beiträge zur Markenforschung : Tagungsband des 3. Internationalen Markentags
2
Brand management ; Vol. 1
2
Brand management ; Vol. 3
2
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
2
Contemporary consumer culture theory
2
Corporate Practices: Policies, Methodologies, and Insights in Organizational Management : International Conference on Entrepreneurship and the Economy in an Era of Uncertainty 2023
2
Corporate brand and corporate reputation
2
Enhancing knowledge development in marketing ; Vol. 21
2
Handbook of brand relationships
2
Innovative Markenführung und -implementierung
2
Internationalisierung deutscher Unternehmen : Strategien, Instrumente und Konzepte für den Mittelstand
2
Kellogg on branding : the marketing faculty of the Kellogg School of Management
2
Kundenintegration und Kundenbindung : wie Unternehmen von ihren Kunden profitieren
2
Marketing and management sciences : proceedings of the International Conference on ICMMS 2008
2
Marketing in the new global order : challenges and opportunities
2
Marketing performativity : theories, practices and devices
2
Mit der Marke zum Erfolg : Markenmanagement in Hotellerie und Gastronomie
2
Organizational identity in practice
2
Research on Islamic Business Concepts : Proceedings of the 12th Global Islamic Marketing Conference, December 2021
2
21st century business practices : the evolving trends in India
1
A master class in brand planning : the timeless works of Stephen King
1
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
1
Advances in electronic marketing
1
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
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Markentransfer: der Stand der Forschung
Sattler, Henrik
;
Völckner, Franziska
- In:
Werbe- und Markenforschung : Meilensteine - State of …
,
(pp. 51-75)
.
2006
Persistent link: https://www.econbiz.de/10003415512
Saved in:
2
Ausbildungsprogramme als Marken? : eine empirische Analyse der Erfüllung der Anforderungen anhand des Fachs "Werbewissenschaft und Marktforschung an der Wirtschaftsuniversität Wien...
Kurz, Helmut J.
- In:
Werbe- und Markenforschung : Meilensteine - State of …
,
(pp. 169-196)
.
2006
Persistent link: https://www.econbiz.de/10003415920
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