//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Brand"
~isPartOf:"Werbe- und Markenforschung : Meilensteine - State of the art - Perspektiven ; Günter Schweiger zum 65. Geburtstag"
~subject:"Markenartikel"
~subject:"Marketingmanagement"
~type_genre:"Aufsatz im Buch"
~type_genre:"Graue Literatur"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Markenidentität"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Brand
Markenartikel
Marketingmanagement
Brand image
4
Markenimage
4
Brand management
2
Markenführung
2
Theorie
2
Theory
2
Austria
1
Balanced Scorecard
1
Balanced scorecard
1
Betriebswirtschaftsstudium
1
Brand extension
1
Deutschland
1
Erfolgsfaktor
1
Event marketing
1
Event-Marketing
1
Germany
1
Graduate business education
1
Handelsmarke
1
Institut für Absatzwirtschaft <Wien> / Ordinariat für Werbewissenschaft und Marktforschung
1
Markentransfer
1
Spillover effect
1
Spillover-Effekt
1
Sponsoring
1
Sponsorship
1
Store brand
1
Success factor
1
Welt
1
World
1
Österreich
1
more ...
less ...
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Aufsatz im Buch
Graue Literatur
Book section
2
Language
All
German
2
Author
All
Kurz, Helmut J.
1
Sattler, Henrik
1
Völckner, Franziska
1
Published in...
All
Werbe- und Markenforschung : Meilensteine - State of the art - Perspektiven ; Günter Schweiger zum 65. Geburtstag
The evolution of brands : from signals of quality to storehouses of trust
8
Consumer brand relationships : meaning, measuring, managing
6
Brand management ; Vol. 2
5
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
4
Cross-cultural and critical perspectives on brands
4
Psychology of branding
4
Brand management ; Vol. 1
3
Fashion branding and communication : core strategies of European luxury brands
3
International marketing ; Vol. 2
3
Measuring and managing brands
3
Positionen, Ambivalenzen, Perspektiven zwischen Markenbildung und Kultur
3
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
3
The Routledge companion to contemporary brand management
3
Working paper series / Department of Economics, University of Missouri-Columbia
3
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
2
Aktuelle Beiträge zur Markenforschung : Tagungsband des 3. Internationalen Markentags
2
Brand management ; Vol. 3
2
Brand research : [an outcome of the second International Conference on Brand Management]
2
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
2
Cahier de recherche / Faculté des Sciences Economiques et Sociales, Hautes Etudes Commerciales, Université de Genève
2
Contemporary consumer culture theory
2
Corporate brand and corporate reputation
2
Discussion paper / Center for Economic Research, Tilburg University
2
Enhancing knowledge development in marketing ; Vol. 21
2
Gabler Edition Wissenschaft / Innovatives Markenmanagement
2
Kellogg on branding : the marketing faculty of the Kellogg School of Management
2
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
2
Marketing and management sciences : proceedings of the International Conference on ICMMS 2008
2
Marketing in the new global order : challenges and opportunities
2
Marketing performativity : theories, practices and devices
2
Report / Marketing Science Institute
2
Reutlinger Diskussionsbeiträge zu Marketing und Management
2
Simon Business School working paper
2
Wissenschaftliche Arbeitspapiere / F / Center of Market-Oriented Product and Production Management
2
Working paper / Indian Institute of Management, Ahmedabad
2
Working paper series
2
21st century business practices : the evolving trends in India
1
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
1
Advances in electronic marketing
1
more ...
less ...
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Markentransfer: der Stand der Forschung
Sattler, Henrik
;
Völckner, Franziska
- In:
Werbe- und Markenforschung : Meilensteine - State of …
,
(pp. 51-75)
.
2006
Persistent link: https://www.econbiz.de/10003415512
Saved in:
2
Ausbildungsprogramme als Marken? : eine empirische Analyse der Erfüllung der Anforderungen anhand des Fachs "Werbewissenschaft und Marktforschung an der Wirtschaftsuniversität Wien...
Kurz, Helmut J.
- In:
Werbe- und Markenforschung : Meilensteine - State of …
,
(pp. 169-196)
.
2006
Persistent link: https://www.econbiz.de/10003415920
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->