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subject:"Brand"
~isPartOf:"Working paper / Harvard Business School, Division of Research"
~person:"Fournier, Susan"
~person:"Veloutsou, Cleopatra"
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Working paper / Harvard Business School, Division of Research
Journal of business research : JBR
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The journal of product & brand management
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Brand management ; Vol. 2
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Consumer-brand relationships : theory and practice
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Handbook of brand relationships
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Journal of Product and Brand Management Ser.
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The Routledge companion to consumer behavior
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The evolution of brands : from signals of quality to storehouses of trust
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The journal of brand management : an international journal
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The journal of consumer marketing
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When good brands do bad : brand personalities, acts of transgression, and the evolution of relationship strength
Aaker, Jennifer
;
Fournier, Susan
;
Brasel, S. Adam
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2003
Persistent link: https://www.econbiz.de/10001764888
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