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subject:"Brand"
~language:"eng"
~person:"Belk, Russell W."
~subject:"Beziehungsmarketing"
~subject:"Markenartikel"
~type_genre:"Aufsatz im Buch"
~type_genre:"Conference proceedings"
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Brands : interdisciplinary perspectives
1
The Routledge companion to contemporary brand management
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ECONIS (ZBW)
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Brands and the self
Belk, Russell W.
- In:
The Routledge companion to contemporary brand management
,
(pp. 68-78)
.
2016
Persistent link: https://www.econbiz.de/10011515364
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Packaging as a vehicle for mythologizing the brand
Kniazeva, Maria
;
Belk, Russell W.
- In:
Brands : interdisciplinary perspectives
,
(pp. 34-53)
.
2015
Persistent link: https://www.econbiz.de/10010477904
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