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subject:"Brand"
~language:"eng"
~person:"Garolera, Jordi"
~person:"Park, C. Whan"
~subject:"Beziehungsmarketing"
~subject:"Markenartikel"
~type_genre:"Aufsatz im Buch"
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Search: subject_exact:"Markenidentität"
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Brand
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Brand image
8
Markenimage
8
Brand management
6
Markenführung
6
Consumer behaviour
5
Konsumentenverhalten
5
Brand extension
2
Comparison
2
Culture
2
Japan
2
Kultur
2
Markentransfer
2
Relationship marketing
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Social values
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Soziale Werte
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Spain
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Spanien
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Vergleich
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Marketingmanagement
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Garolera, Jordi
Park, C. Whan
Aaker, Jennifer
3
Belk, Russell W.
2
Benet-Martínez, Verónica
2
Calder, Bobby J.
2
Elliott, Richard
2
Henderson, Geraldine Rosa
2
Levy, Sidney J.
2
MacInnis, Deborah J.
2
Priester, Joseph R.
2
Schmitt, Bernd
2
Aaker, David A.
1
Abu Bakar bin Abdul Hamid
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1
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1
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1
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Anusara Sawangchai
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Asmat Nizam Abdul Talib
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Aydın, Hatice
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Balqiah, Tengku Ezni
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Handbook of brand relationships
2
Brand management ; Vol. 2
1
Brand management ; Vol. 3
1
Cross-cultural and critical perspectives on brands
1
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ECONIS (ZBW)
5
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Consumption symbols as carriers of culture : a study of Japanese and Spanish brand personality constructs
Aaker, Jennifer
;
Benet-Martínez, Verónica
;
Garolera, Jordi
-
2010
Persistent link: https://www.econbiz.de/10003924374
Saved in:
2
Evaluation of brand extensions : the role of product feature similarity and brand concept consistency
Park, C. Whan
;
Milberg, Sandra
;
Lawson, Robert
-
2010
Persistent link: https://www.econbiz.de/10003924413
Saved in:
3
Consumption symbols as carriers of culture : a study of Japanese and Spanish brand personality constructs
Aaker, Jennifer
;
Benet-Martínez, Verónica
;
Garolera, Jordi
-
2009
Persistent link: https://www.econbiz.de/10003785277
Saved in:
4
The connection-prominence attachment model (CPAM) : a conceptual and methodological exploration of brand attachment
Park, C. Whan
;
Priester, Joseph R.
;
MacInnis, Deborah J.
; …
- In:
Handbook of brand relationships
,
(pp. 327-341)
.
2009
Persistent link: https://www.econbiz.de/10003915633
Saved in:
5
Research directions on strong brand relationships
Park, C. Whan
;
MacInnis, Deborah J.
;
Priester, Joseph R.
- In:
Handbook of brand relationships
,
(pp. 379-393)
.
2009
Persistent link: https://www.econbiz.de/10003915641
Saved in:
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