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subject:"Brand"
~language:"eng"
~person:"Joshi, Richa"
~subject:"Beziehungsmarketing"
~subject:"Markenartikel"
~subject:"Virales Marketing"
~type_genre:"Article in journal"
~type_genre:"Aufsatz im Buch"
~type_genre:"Bibliografie"
~type_genre:"Collection of articles of several authors"
~type_genre:"Festschrift"
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Search: subject_exact:"Markenidentität"
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Brand
Beziehungsmarketing
Markenartikel
Virales Marketing
Brand image
8
Brand management
8
Consumer behaviour
8
Konsumentenverhalten
8
Markenführung
8
Markenimage
8
Brand extension
3
Markentransfer
3
India
2
Indien
2
Relationship marketing
2
Viral marketing
2
Willingness to pay
2
Zahlungsbereitschaftsanalyse
2
brand extension
2
brand identification
2
brand jealousy
2
brand love
2
willingness to pay premium
2
Brand Extension
1
Brand Hate
1
Brand desire
1
Brand equity
1
Brand fidelity
1
Brand loyalty
1
Brand sacredness
1
Brand trust
1
Coca-Cola
1
Emotion
1
Feedback Effects
1
Hotel industry
1
Hotellerie
1
Markentreue
1
Mediation
1
Moderating Effect
1
Negative Past Experience
1
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Article
7
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Article in journal
Aufsatz im Buch
Bibliografie
Collection of articles of several authors
Festschrift
Aufsatz in Zeitschrift
7
Language
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English
Author
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Joshi, Richa
Loureiro, Sandra Maria Correia
18
Sarkar, Abhigyan
17
Japutra, Arnold
16
Diamantopoulos, Adamantios
14
Khan, Imran
14
Bang, Nguyen
13
Han, Heesup
13
Sarkar, Juhi Gahlot
13
Ekinci, Yuksel
12
Gil Saura, Irene
12
Guzman, Francisco
12
Kumar, Vikas
12
Phau, Ian
12
Rahman, Zillur
12
Fetscherin, Marc
11
Melewar, T. C.
11
Keller, Kevin Lane
10
Sreejesh, S.
10
Augusto, Mário Gomes
9
Brodie, Roderick J.
9
Hyun, Sunghyup Sean
9
King, Ceridwyn
9
Ko, Eunju
9
Veloutsou, Cleopatra
9
Šerić, Maja
9
Foroudi, Pantea
8
Hollebeek, Linda D.
8
Paul, Justin
8
Roy, Sanjit
8
Casidy, Riza
7
Christodoulides, George
7
Davvetas, Vasileios
7
Gupta, Suraksha
7
Ilicic, Jasmina
7
Johnson, Lester W.
7
Kaufmann, Hans Rüdiger
7
Kaushik, Arun Kumar
7
MacInnis, Deborah J.
7
Park, C. Whan
7
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Published in...
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Vision : the journal of business perspective
2
International journal of Indian culture and business management
1
International journal of internet marketing and advertising : IJIMA
1
International journal of technology marketing : IJTMkt
1
Journal of Asia Pacific business
1
Journal of Islamic marketing
1
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ECONIS (ZBW)
7
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1
Examining the effects of brand authenticity and brand identification on consumers' willingness to pay premium
Joshi, Richa
;
Garg, Prerna
;
Kamboj, Shampy
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 1-19
Persistent link: https://www.econbiz.de/10014340140
Saved in:
2
Assessing brand love, brand sacredness and brand fidelity towards halal brands
Joshi, Richa
;
Garg, Prerna
- In:
Journal of Islamic marketing
13
(
2022
)
4
,
pp. 807-823
Persistent link: https://www.econbiz.de/10013278888
Saved in:
3
Captivating brand hate using contemporary metrics : a structural equation modelling approach
Joshi, Richa
;
Yadav, Rajan
- In:
Vision : the journal of business perspective
25
(
2021
)
4
,
pp. 439-447
Persistent link: https://www.econbiz.de/10012660283
Saved in:
4
Brand desire : scale development and empirical examination
Joshi, Richa
;
Yadav, Rajan
- In:
Journal of Asia Pacific business
21
(
2020
)
3
,
pp. 169-184
Persistent link: https://www.econbiz.de/10012258223
Saved in:
5
Exploring jealousy nexus by demystifying the role of brand passion and loyalty : a hotel service perspective
Joshi, Richa
;
Yadav, Rajan
- In:
International journal of technology marketing : IJTMkt
14
(
2020
)
4
,
pp. 348-364
Persistent link: https://www.econbiz.de/10012534238
Saved in:
6
The study of brand extension among generation Y in the Indian market
Joshi, Richa
;
Yadav, Rajan
- In:
International journal of Indian culture and business …
19
(
2019
)
3
,
pp. 339-353
Persistent link: https://www.econbiz.de/10012145973
Saved in:
7
Evaluating the feedback effects of brand extension on parent brand equity : a study on Indian FMCG industry
Joshi, Richa
;
Yadav, Rajan
- In:
Vision : the journal of business perspective
21
(
2017
)
3
,
pp. 305-313
Persistent link: https://www.econbiz.de/10011833411
Saved in:
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