//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Brand"
~language:"eng"
~person:"MacInnis, Deborah J."
~subject:"Beziehungsmarketing"
~subject:"Brand management"
~subject:"Markenartikel"
~type_genre:"Aufsatz im Buch"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Markenidentität"
Narrow search
Delete all filters
| 7 applied filters
Year of publication
From:
To:
Subject
All
Brand
Beziehungsmarketing
Brand management
Markenartikel
Brand image
4
Markenführung
4
Markenimage
4
Relationship marketing
2
Betriebliche Kennzahl
1
Consumer behaviour
1
Financial ratio
1
Konsumentenverhalten
1
Marketing management
1
Marketingmanagement
1
Measurement
1
Messung
1
Performance measurement
1
Performance-Messung
1
Target group
1
Zielgruppe
1
more ...
less ...
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Aufsatz im Buch
Article in journal
8
Aufsatz in Zeitschrift
8
Book section
4
Reprint
1
Language
All
English
Author
All
MacInnis, Deborah J.
Keller, Kevin Lane
6
Park, C. Whan
6
Schmitt, Bernd
4
Tybout, Alice M.
4
Aaker, Jennifer
3
Calder, Bobby J.
3
Mogaji, Emmanuel
3
Sternthal, Brian
3
Abu Bakar bin Abdul Hamid
2
Asmat Nizam Abdul Talib
2
Barker, Ryan
2
Belk, Russell W.
2
Benet-Martínez, Verónica
2
Carpenter, Gregory S.
2
D’Arco, Mario
2
Elliott, Richard
2
Erdem, Tülin
2
Garolera, Jordi
2
Henderson, Geraldine Rosa
2
Hoeffler, Steve
2
Kallevig, Annette
2
Kniazeva, Maria
2
Levy, Sidney J.
2
Loureiro, Sandra Maria Correia
2
Marino, Vittoria
2
Nguyen Phong Nguyen
2
Peacock, Jeffrey
2
Priester, Joseph R.
2
Valenzuela, Ana
2
Aaker, David A.
1
Abhijit Ghosh
1
Abu-Daabes, Ajayeb Salama
1
Adelekan, Saidi Adedeji
1
Agbokanzo, Koffi Selom
1
Aggarwal, Pankaj
1
Ahmad, Alaeddin Mohammad Khalaf
1
Ahuvia, Aaron
1
Akturan, Ulun
1
Al-Zadjali, Fatma Haji
1
more ...
less ...
Published in...
All
Handbook of brand relationships
2
Brands and brand management : contemporary research perspectives
1
Measuring and managing brands
1
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Measuring brand equity : the marketing surplus and efficiency (MARKSURE)-based brand equity
Park, C. Whan
;
MacInnis, Deborah J.
;
Dréze, Xavier
; …
- In:
Brands and brand management : contemporary research …
,
(pp. 159-187)
.
2010
Persistent link: https://www.econbiz.de/10003941315
Saved in:
2
Strategic brand concept-image management
Park, C. Whan
;
Jaworski, Bernard J.
;
MacInnis, Deborah J.
-
2009
Persistent link: https://www.econbiz.de/10003784829
Saved in:
3
The connection-prominence attachment model (CPAM) : a conceptual and methodological exploration of brand attachment
Park, C. Whan
;
Priester, Joseph R.
;
MacInnis, Deborah J.
; …
- In:
Handbook of brand relationships
,
(pp. 327-341)
.
2009
Persistent link: https://www.econbiz.de/10003915633
Saved in:
4
Research directions on strong brand relationships
Park, C. Whan
;
MacInnis, Deborah J.
;
Priester, Joseph R.
- In:
Handbook of brand relationships
,
(pp. 379-393)
.
2009
Persistent link: https://www.econbiz.de/10003915641
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->