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subject:"Brand"
~language:"eng"
~person:"Sharp, Byron"
~type_genre:"Article in journal"
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Brand
Brand image
5
Markenimage
5
Brand management
3
Consumer behaviour
3
Konsumentenverhalten
3
Markenartikel
3
Markenführung
3
Advertising effects
2
Werbewirkung
2
Advertising
1
Beziehungsmarketing
1
Brand competition
1
Brand extension
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Competition
1
Empirical generalisations
1
Internet marketing
1
Markentransfer
1
Market-based assets
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Measurement
1
Messung
1
Online-Marketing
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Panel
1
Panel study
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Preisstreuung
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Price dispersion
1
Relationship marketing
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Segmentation
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Social Web
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Social web
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Targeting
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Werbung
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Wettbewerb
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advertising
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associative network theory
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brand extension
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brand usage
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cross-category purchasing
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duplication of purchase
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mental availability
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Article in journal
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Sharp, Byron
Sarkar, Abhigyan
15
Diamantopoulos, Adamantios
13
Japutra, Arnold
13
Bang, Nguyen
12
Khan, Imran
12
Phau, Ian
12
Fetscherin, Marc
11
Melewar, T. C.
11
Sarkar, Juhi Gahlot
11
Ekinci, Yuksel
10
Guzman, Francisco
10
Rahman, Zillur
10
Keller, Kevin Lane
9
Loureiro, Sandra Maria Correia
9
Veloutsou, Cleopatra
8
Augusto, Mário Gomes
7
Christodoulides, George
7
Foroudi, Pantea
7
Johnson, Lester W.
7
Joshi, Richa
7
Kaufmann, Hans Rüdiger
7
Kumar, Vikas
7
Romaniuk, Jenni
7
Sreejesh, S.
7
Abratt, Russell
6
Azar, Salim L.
6
Borges, Ana Pinto
6
Brandão, Amélia Maria Pinto da Cunha
6
Davvetas, Vasileios
6
Dawes, John
6
Delgado-Ballester, Elena
6
Gupta, Suraksha
6
Ilicic, Jasmina
6
King, Ceridwyn
6
Ko, Eunju
6
Machado, Joana César
6
Pathak, Abhishek
6
Paul, Justin
6
Pitt, Leyland F.
6
Shimul, Anwar Sadat
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International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of consumer behaviour
1
Journal of retailing and consumer services
1
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ECONIS (ZBW)
3
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1
The market-based assets theory of brand competition
Sharp, Byron
;
Dawes, John
;
Victory, Kirsten
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014460818
Saved in:
2
How loyalty extends across product categories
Grasby, Alicia
;
Corsi, Armando
;
Dawes, John
;
Driesener, Carl
- In:
Journal of consumer behaviour
21
(
2022
)
1
,
pp. 153-163
Persistent link: https://www.econbiz.de/10012814006
Saved in:
3
Do growing brands win younger consumers?
Anderson, Katherine
;
Sharp, Byron
- In:
International journal of market research : JMRS ; the …
52
(
2010
)
4
,
pp. 433-441
Persistent link: https://www.econbiz.de/10008646991
Saved in:
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