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subject:"Brand"
~person:"Aaker, David A."
~person:"Allen, Tony"
~subject:"Markenartikel"
~type_genre:"Aufsatz im Buch"
~type_genre:"Graue Literatur"
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Search: subject_exact:"Markenidentität"
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Aaker, David A.
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Brands and branding
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The evolution of brands : from signals of quality to storehouses of trust
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ECONIS (ZBW)
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Visual and verbal identity
Allen, Tony
;
Simmons, John
- In:
Brands and branding
,
(pp. 112-126)
.
2009
Persistent link: https://www.econbiz.de/10003829793
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Building brands without mass media
Joachimsthaler, Erich
;
Aaker, David A.
-
2009
Persistent link: https://www.econbiz.de/10003784589
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