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subject:"Brand"
~person:"Ahmad, Alaeddin Mohammad Khalaf"
~person:"Barker, Ryan"
~subject:"Brand image"
~type_genre:"Aufsatz im Buch"
~type_genre:"Glossary included"
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Brand
Brand image
Brand management
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Markenführung
3
Markenimage
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Consumer behaviour
2
Konsumentenverhalten
2
Markenartikel
2
Brand association
1
Brand personality
1
Cosmetic products
1
Cosmetics
1
Female occupation
1
Frauen
1
Jordan
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Jordanien
1
Kosmetik
1
Marketing management
1
Marketingmanagement
1
Measurement
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Messung
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Nachhaltige Entwicklung
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Nachhaltigkeit
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Public bond
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Purchasing behavior
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Sustainability
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Sustainable development
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Ahmad, Alaeddin Mohammad Khalaf
Barker, Ryan
Esch, Franz-Rudolf
18
Burmann, Christoph
12
Keller, Kevin Lane
7
Fischer, Alexander
6
Park, C. Whan
6
Schmitt, Bernd
6
Bruhn, Manfred
5
Meffert, Heribert
5
Baumgarth, Carsten
4
Calder, Bobby J.
4
Gierl, Heribert
4
MacInnis, Deborah J.
4
Sattler, Henrik
4
Tybout, Alice M.
4
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4
Aaker, Jennifer
3
Bald, Thorsten
3
Belk, Russell W.
3
Erdem, Tülin
3
Förster, Kati
3
Kniazeva, Maria
3
Loureiro, Sandra Maria Correia
3
Menninger, Jutta
3
Meyer, Anton
3
Mogaji, Emmanuel
3
Ravasi, Davide
3
Rekom, Johan van
3
Roth, Martin S.
3
Rutenbeck, Henrik
3
Schroeder, Jonathan E.
3
Sternthal, Brian
3
Terlutter, Ralf
3
Trommsdorff, Volker
3
Völckner, Franziska
3
Ahuvia, Aaron
2
Asmat Nizam Abdul Talib
2
Balboni, Bernardo
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Batra, Rajeev
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Becker, Kip
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Consumer brand relationships : meaning, measuring, managing
2
Research on Islamic Business Concepts : Proceedings of the 12th Global Islamic Marketing Conference, December 2021
1
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ECONIS (ZBW)
3
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The impact of brand personality on female purchasing behavior in the cosmetic industry in jordan
Zakzouk, Fida Amin
;
Ahmad, Alaeddin Mohammad Khalaf
- In:
Research on Islamic Business Concepts : Proceedings of …
,
(pp. 71-88)
.
2023
Persistent link: https://www.econbiz.de/10013541889
Saved in:
2
Measuring and managing brand love : the BERA platform
Barker, Ryan
;
Peacock, Jeffrey
- In:
Consumer brand relationships : meaning, measuring, managing
,
(pp. 243-260)
.
2015
Persistent link: https://www.econbiz.de/10011279668
Saved in:
3
Discovering and sustaining the brand bond
Barker, Ryan
;
Peacock, Jeffrey
- In:
Consumer brand relationships : meaning, measuring, managing
,
(pp. 224-242)
.
2015
Persistent link: https://www.econbiz.de/10011279669
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