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subject:"Brand"
~person:"Ahmad, Alaeddin Mohammad Khalaf"
~person:"Barker, Ryan"
~type_genre:"Aufsatz im Buch"
~type_genre:"Glossary included"
~type_genre:"Konferenzbeitrag"
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Brand association
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Brand personality
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Cosmetic products
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Cosmetics
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Jordanien
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Ahmad, Alaeddin Mohammad Khalaf
Barker, Ryan
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Benet-Martínez, Verónica
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Consumer brand relationships : meaning, measuring, managing
1
Research on Islamic Business Concepts : Proceedings of the 12th Global Islamic Marketing Conference, December 2021
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ECONIS (ZBW)
2
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The impact of brand personality on female purchasing behavior in the cosmetic industry in jordan
Zakzouk, Fida Amin
;
Ahmad, Alaeddin Mohammad Khalaf
- In:
Research on Islamic Business Concepts : Proceedings of …
,
(pp. 71-88)
.
2023
Persistent link: https://www.econbiz.de/10013541889
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Measuring and managing brand love : the BERA platform
Barker, Ryan
;
Peacock, Jeffrey
- In:
Consumer brand relationships : meaning, measuring, managing
,
(pp. 243-260)
.
2015
Persistent link: https://www.econbiz.de/10011279668
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