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subject:"Brand"
~person:"Ahuvia, Aaron"
~person:"Allen, Tony"
~subject:"Markenartikel"
~type_genre:"Aufsatz im Buch"
~type_genre:"Übersichtsarbeit"
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Search: subject_exact:"Markenidentität"
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Brands and branding
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The personality of brand lovers
Rauschnabel, Philipp A.
;
Ahuvia, Aaron
;
Ivens, Björn Sven
- In:
Consumer brand relationships : meaning, measuring, managing
,
(pp. 108-122)
.
2015
Persistent link: https://www.econbiz.de/10011279721
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Visual and verbal identity
Allen, Tony
;
Simmons, John
- In:
Brands and branding
,
(pp. 112-126)
.
2009
Persistent link: https://www.econbiz.de/10003829793
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