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subject:"Brand"
~person:"Ailawadi, Kusum L."
~subject:"Brand loyalty"
~subject:"Markenführung"
~subject:"Social Web"
~type_genre:"Arbeitspapier"
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Ailawadi, Kusum L.
Burmann, Christoph
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A product-market-based measure of brand equity
Ailawadi, Kusum L.
;
Lehmann, Donald R.
;
Neslin, Scott A.
-
2002
Persistent link: https://www.econbiz.de/10001673487
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