//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Brand"
~person:"Allen, Tony"
~person:"Austin, Jon R."
~person:"Balboni, Bernardo"
~subject:"Markenimage"
~type_genre:"Aufsatz im Buch"
~type_genre:"Glossary included"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Markenidentität"
Narrow search
Delete all filters
| 7 applied filters
Year of publication
From:
To:
Subject
All
Brand
Markenimage
Brand image
4
Consumer behaviour
2
Konsumentenverhalten
2
Markenartikel
2
Brand management
1
China
1
Factor analysis
1
Faktorenanalyse
1
Italian
1
Italien
1
Italienisch
1
Italy
1
Luxury goods
1
Luxusgüter
1
Markenführung
1
Market research
1
Marktforschung
1
National culture
1
Nationalkultur
1
Product counterfeiting
1
Produktpiraterie
1
Rules of origin
1
Spain
1
Spanien
1
Ursprungsregeln
1
more ...
less ...
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Aufsatz im Buch
Glossary included
Book section
4
Article in journal
1
Aufsatz in Zeitschrift
1
Reprint
1
Language
All
English
4
Author
All
Allen, Tony
Austin, Jon R.
Balboni, Bernardo
Esch, Franz-Rudolf
18
Burmann, Christoph
12
Keller, Kevin Lane
7
Fischer, Alexander
6
Park, C. Whan
6
Schmitt, Bernd
6
Bruhn, Manfred
5
Meffert, Heribert
5
Calder, Bobby J.
4
Gierl, Heribert
4
MacInnis, Deborah J.
4
Sattler, Henrik
4
Tybout, Alice M.
4
Wiedmann, Klaus-Peter
4
Aaker, Jennifer
3
Bald, Thorsten
3
Baumgarth, Carsten
3
Belk, Russell W.
3
Erdem, Tülin
3
Förster, Kati
3
Kniazeva, Maria
3
Loureiro, Sandra Maria Correia
3
Menninger, Jutta
3
Meyer, Anton
3
Mogaji, Emmanuel
3
Ravasi, Davide
3
Rekom, Johan van
3
Roth, Martin S.
3
Rutenbeck, Henrik
3
Schroeder, Jonathan E.
3
Sternthal, Brian
3
Terlutter, Ralf
3
Trommsdorff, Volker
3
Völckner, Franziska
3
Abu Bakar bin Abdul Hamid
2
Ahuvia, Aaron
2
Asmat Nizam Abdul Talib
2
Barker, Ryan
2
Batra, Rajeev
2
more ...
less ...
Published in...
All
Brands and branding
1
International marketing and the country of origin effect : the global impact of 'Made in Italy'
1
Luxury marketing : a challenge for theory and practice
1
The evolution of brands : from signals of quality to storehouses of trust
1
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Counterfeiting of luxury brands : opportunity beyond the threat
Grappi, Silvia
;
Baghi, Ilaria
;
Balboni, Bernardo
; …
- In:
Luxury marketing : a challenge for theory and practice
,
(pp. 295-315)
.
2013
Persistent link: https://www.econbiz.de/10009667670
Saved in:
2
Italy's country image and the role of ethnocentrism in Spanish and Chinese consumers' perceptions
Bursi, Tiziano
;
Balboni, Bernardo
;
Grappi, Silvia
; …
- In:
International marketing and the country of origin …
,
(pp. 45-64)
.
2012
Persistent link: https://www.econbiz.de/10009787686
Saved in:
3
Visual and verbal identity
Allen, Tony
;
Simmons, John
- In:
Brands and branding
,
(pp. 112-126)
.
2009
Persistent link: https://www.econbiz.de/10003829793
Saved in:
4
A re-examination of the generalizability of the Aaker brand personality measurement framework
Austin, Jon R.
;
Siguaw, Judy A.
;
Mattila, Anna S.
-
2009
Persistent link: https://www.econbiz.de/10003784573
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->