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subject:"Brand"
~person:"Allen, Tony"
~person:"Austin, Jon R."
~person:"Benet-Martínez, Verónica"
~subject:"Markenartikel"
~type_genre:"Aufsatz im Buch"
~type_genre:"Glossary included"
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Allen, Tony
Austin, Jon R.
Benet-Martínez, Verónica
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Brand management ; Vol. 2
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Brands and branding
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Cross-cultural and critical perspectives on brands
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The evolution of brands : from signals of quality to storehouses of trust
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ECONIS (ZBW)
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Consumption symbols as carriers of culture : a study of Japanese and Spanish brand personality constructs
Aaker, Jennifer
;
Benet-Martínez, Verónica
;
Garolera, Jordi
-
2010
Persistent link: https://www.econbiz.de/10003924374
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2
Visual and verbal identity
Allen, Tony
;
Simmons, John
- In:
Brands and branding
,
(pp. 112-126)
.
2009
Persistent link: https://www.econbiz.de/10003829793
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3
Consumption symbols as carriers of culture : a study of Japanese and Spanish brand personality constructs
Aaker, Jennifer
;
Benet-Martínez, Verónica
;
Garolera, Jordi
-
2009
Persistent link: https://www.econbiz.de/10003785277
Saved in:
4
A re-examination of the generalizability of the Aaker brand personality measurement framework
Austin, Jon R.
;
Siguaw, Judy A.
;
Mattila, Anna S.
-
2009
Persistent link: https://www.econbiz.de/10003784573
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