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subject:"Brand"
~person:"Allen, Tony"
~person:"Auty, Susan"
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Search: subject_exact:"Markenidentität"
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Allen, Tony
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Brands and branding
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The evolution of brands : from signals of quality to storehouses of trust
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ECONIS (ZBW)
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Fashion involvement, self-monitoring and the meaning of brands
Auty, Susan
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Elliott, Richard
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2009
Persistent link: https://www.econbiz.de/10003784580
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Visual and verbal identity
Allen, Tony
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Simmons, John
- In:
Brands and branding
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(pp. 112-126)
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2009
Persistent link: https://www.econbiz.de/10003829793
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