//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Brand"
~person:"Avramova, Yana R."
~subject:"Advertising"
~subject:"Corporate social responsibility"
~type_genre:"Conference paper"
~type_genre:"Textbook"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Markenidentität"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Brand
Advertising
Corporate social responsibility
Advertising effects
2
Brand image
2
Brand management
2
Cognition
2
Consumer behaviour
2
Kognition
2
Konsumentenverhalten
2
Markenführung
2
Markenimage
2
Product Placement
2
Product placement
2
Werbewirkung
2
brand attitude
2
need for cognition
2
Brand placement
1
Markenartikel
1
brand familiarity
1
brand placement
1
delayed effects
1
fiction
1
narrative transportation
1
placement modality
1
purchase intention
1
written narrative
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Conference paper
Textbook
Article in journal
1
Aufsatz in Zeitschrift
1
Konferenzbeitrag
1
Language
All
English
1
Author
All
Avramova, Yana R.
Abratt, Russell
1
Agbokanzo, Koffi Selom
1
Ahmad, Alaeddin Mohammad Khalaf
1
Arsena, Ashley
1
Ashoori, Minoo Talebi
1
Aydın, Hatice
1
Baumgarth, Carsten
1
Bernritter, Stefan F.
1
Bidmon, Sonja
1
Brownlie, Douglas
1
Dash, Satya Bhushan
1
Dens, Nathalie
1
D’Arco, Mario
1
Fayol-Song, Lingfang
1
Forcheh, Ntonghanwah
1
Fudurić, Morana
1
Gómez-Suárez, Mónica
1
Hai Chung Pham
1
Hart, David
1
Horvat, Sandra
1
Johnson, Zachary S.
1
Ladhari, Riadh
1
Lajante, Mathieu
1
Lee, Yun Jung
1
Loermans, Annemijn C.
1
Marino, Vittoria
1
Maswabi, Tshepo
1
Mazodier, Marc
1
McLeay, Fraser
1
Merunka, Dwight
1
Mookerjee, Amit
1
Nadanyiova, Margareta
1
Naidoo, Claire
1
O'Sullivan, Stephen R.
1
Osburg, Victoria-Sophie
1
Pandelaere, Mario
1
Pelsmacker, Patrick de
1
Rasolofoarison, Dina
1
Richards, Barry
1
more ...
less ...
Published in...
All
International journal of advertising : the quarterly review of marketing communications
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Brand placement repetition in a fictional text
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 38-59
Persistent link: https://www.econbiz.de/10011687876
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->