//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Brand"
~person:"Benet-Martínez, Verónica"
~source:"econis"
~subject:"Markenartikel"
~type_genre:"Aufsatz im Buch"
~type_genre:"Festschrift"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Markenidentität"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Brand
Markenartikel
Brand image
2
Comparison
2
Consumer behaviour
2
Culture
2
Japan
2
Konsumentenverhalten
2
Kultur
2
Markenimage
2
Social values
2
Soziale Werte
2
Spain
2
Spanien
2
Vergleich
2
USA
1
United States
1
more ...
less ...
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Aufsatz im Buch
Festschrift
Book section
2
Reprint
2
Arbeitspapier
1
Graue Literatur
1
Non-commercial literature
1
Working Paper
1
more ...
less ...
Language
All
English
2
Author
All
Benet-Martínez, Verónica
Aaker, Jennifer
3
Esch, Franz-Rudolf
3
Calder, Bobby J.
2
Elliott, Richard
2
Feldenkirchen, Wilfried
2
Garolera, Jordi
2
Henderson, Geraldine Rosa
2
Levy, Sidney J.
2
Sattler, Henrik
2
Schmitt, Bernd
2
Aaker, David A.
1
Abu Bakar bin Abdul Hamid
1
Adelekan, Saidi Adedeji
1
Agbokanzo, Koffi Selom
1
Ahmad, Alaeddin Mohammad Khalaf
1
Ahuvia, Aaron
1
Albert, Noël
1
Alden, Dana
1
Aledin, Samil A.
1
Alford, Bruce L.
1
Allen, Tony
1
Almquist, Eric
1
Anusara Sawangchai
1
Asmat Nizam Abdul Talib
1
Austin, Jon R.
1
Auty, Susan
1
Aydın, Hatice
1
Azoulay, Audrey
1
Barker, Ryan
1
Barnes, Liz
1
Barnes, Stuart J.
1
Batra, Rajeev
1
Belk, Russell W.
1
Bentele, Günter
1
Bird, M.
1
Bode, Matthias
1
Boztuğ, Yasemin
1
Brakus, J. Joško
1
Brandl, Werner
1
more ...
less ...
Published in...
All
Brand management ; Vol. 2
1
Cross-cultural and critical perspectives on brands
1
Source
All
ECONIS (ZBW)
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Consumption symbols as carriers of culture : a study of Japanese and Spanish brand personality constructs
Aaker, Jennifer
;
Benet-Martínez, Verónica
;
Garolera, Jordi
-
2010
Persistent link: https://www.econbiz.de/10003924374
Saved in:
2
Consumption symbols as carriers of culture : a study of Japanese and Spanish brand personality constructs
Aaker, Jennifer
;
Benet-Martínez, Verónica
;
Garolera, Jordi
-
2009
Persistent link: https://www.econbiz.de/10003785277
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->