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subject:"Brand"
~person:"Bentele, Günter"
~person:"Bode, Matthias"
~subject:"Markenartikel"
~subject:"Measurement"
~type_genre:"Aufsatz im Buch"
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Contemporary consumer culture theory
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Immaterielle Vermögenswerte : Bewertung, Berichterstattung und Kommunikation
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Brand doings in a performative perspective : an analysis of conceptual brand discourses
Bode, Matthias
;
Kjeldgaard, Dannie
- In:
Contemporary consumer culture theory
,
(pp. 251-282)
.
2017
Persistent link: https://www.econbiz.de/10011666520
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Messung und Kommunikation immaterieller Werte - Erfahrungen aus dem Markenumfeld
Hoepfner, Jörg
;
Bentele, Günter
- In:
Immaterielle Vermögenswerte : Bewertung, …
,
(pp. 161-178)
.
2009
Persistent link: https://www.econbiz.de/10003905850
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