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subject:"Brand"
~person:"Bird, M."
~person:"Brandl, Werner"
~subject:"Markenartikel"
~type_genre:"Aufsatz im Buch"
~type_genre:"Book section"
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Brand management ; Vol. 2
1
Names in commerce and industry : past and present
1
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ECONIS (ZBW)
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Brand image and brand usage
Bird, M.
;
Channon, C.
;
Ehrenberg, Andrew S. C.
-
2010
Persistent link: https://www.econbiz.de/10003924368
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2
Buy English? : changes in German product naming ; a preview
Brandl, Werner
- In:
Names in commerce and industry : past and present
,
(pp. 87-98)
.
2007
Persistent link: https://www.econbiz.de/10003692040
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