//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Brand"
~person:"Dawes, John"
~person:"De Vries, Natalie Jane"
~subject:"Schweiz"
~subject:"Urlaubsverhalten"
~type:"article"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Markenidentität"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Brand
Schweiz
Urlaubsverhalten
Brand image
10
Markenimage
10
Brand management
7
Consumer behaviour
7
Konsumentenverhalten
7
Markenartikel
7
Markenführung
7
Beziehungsmarketing
3
Brand loyalty
3
Großbritannien
3
Markentreue
3
Relationship marketing
3
United Kingdom
3
Handelsmarke
2
Store brand
2
Brand competition
1
Brand extension
1
Competition
1
Competitive analysis
1
Consumer
1
Customer integration
1
Customer satisfaction
1
Dirichlet model
1
Einzelhandelspreis
1
Elasticity
1
Empirical generalisations
1
Experiment
1
Food
1
Food products
1
Heavy buyers
1
Internet marketing
1
Kundenintegration
1
Kundenzufriedenheit
1
Lebensmittel
1
Lieferantenmanagement
1
Light buyers
1
Manufacturer brands
1
Markentransfer
1
Market-based assets
1
more ...
less ...
Online availability
All
Undetermined
5
Free
1
Type of publication
All
Article
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
7
Aufsatz in Zeitschrift
7
Festschrift
1
Language
All
English
7
Author
All
Dawes, John
De Vries, Natalie Jane
Sarkar, Abhigyan
15
Khan, Imran
14
Phau, Ian
14
Diamantopoulos, Adamantios
13
Japutra, Arnold
13
Bang, Nguyen
12
Keller, Kevin Lane
12
Kumar, Vikas
12
Loureiro, Sandra Maria Correia
12
Melewar, T. C.
12
Fetscherin, Marc
11
Sarkar, Juhi Gahlot
11
Ekinci, Yuksel
10
Guzman, Francisco
10
Rahman, Zillur
10
Stylidis, Dimitrios
9
Foroudi, Pantea
8
Han, Heesup
8
Sattler, Henrik
8
Veloutsou, Cleopatra
8
Augusto, Mário Gomes
7
Christodoulides, George
7
Davvetas, Vasileios
7
He, Jiaxun
7
Johnson, Lester W.
7
Joshi, Richa
7
Kaufmann, Hans Rüdiger
7
Ko, Eunju
7
Romaniuk, Jenni
7
Sreejesh, S.
7
Zarantonello, Lia
7
Abratt, Russell
6
Azar, Salim L.
6
Borges, Ana Pinto
6
Brandão, Amélia Maria Pinto da Cunha
6
Delgado-Ballester, Elena
6
Eisingerich, Andreas B
6
Esch, Franz-Rudolf
6
Gierl, Heribert
6
more ...
less ...
Published in...
All
Journal of retailing and consumer services
3
Australasian marketing journal
1
International journal of market research
1
Journal of consumer behaviour
1
The journal of brand management : an international journal
1
Source
All
ECONIS (ZBW)
7
Showing
1
-
7
of
7
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The market-based assets theory of brand competition
Sharp, Byron
;
Dawes, John
;
Victory, Kirsten
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014460818
Saved in:
2
How loyalty extends across product categories
Grasby, Alicia
;
Corsi, Armando
;
Dawes, John
;
Driesener, Carl
- In:
Journal of consumer behaviour
21
(
2022
)
1
,
pp. 153-163
Persistent link: https://www.econbiz.de/10012814006
Saved in:
3
How can each brand's buyer base buy the category at above the average rate?
Dawes, John
- In:
International journal of market research
64
(
2022
)
6
,
pp. 703-709
Persistent link: https://www.econbiz.de/10013438757
Saved in:
4
The Natural Monopoly effect in brand purchasing : do big brands really appeal to lighter category buyers?
Dawes, John
- In:
Australasian marketing journal
28
(
2020
)
2
,
pp. 90-99
Persistent link: https://www.econbiz.de/10012253927
Saved in:
5
A comparison of brand loyalty between on the go and take-home consumption purchases
Trinh, Giang
;
Dawes, John
- In:
Journal of retailing and consumer services
53
(
2020
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012171841
Saved in:
6
Consumer response to price changes in higher-priced brands
Huang, Ava
;
Dawes, John
;
Lockshin, Larry
;
Greenacre, Luke
- In:
Journal of retailing and consumer services
39
(
2017
),
pp. 1-10
Persistent link: https://www.econbiz.de/10011747691
Saved in:
7
Examining the drivers and brand performance implications of customer engagement with brands in the social media environment
De Vries, Natalie Jane
;
Carlson, Jamie
- In:
The journal of brand management : an international journal
21
(
2014
)
6
,
pp. 495-515
Persistent link: https://www.econbiz.de/10010423856
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->