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subject:"Brand"
~person:"Diamantopoulos, Adamantios"
~subject:"Brand management"
~subject:"Relationship marketing"
~subject:"Theorie"
~subject:"USA"
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Search: subject_exact:"Consumer Behaviour"
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Brand
Brand management
Relationship marketing
Theorie
USA
Consumer behaviour
49
Konsumentenverhalten
43
Brand image
28
Markenimage
26
Designation of origin
19
Herkunftsbezeichnung
19
Markenführung
19
Markenartikel
14
International marketing
12
Internationales Marketing
12
Advertising effects
5
Werbewirkung
5
Emotion
4
Market research
4
Consumer-brand identification
3
Decision under uncertainty
3
Entscheidung unter Unsicherheit
3
Global brands
3
Perceived brand globalness
3
Personality psychology
3
Persönlichkeitspsychologie
3
Rules of origin
3
Structural equation model
3
Strukturgleichungsmodell
3
Ursprungsregeln
3
Beziehungsmarketing
2
Bibliometrics
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Consumer behavior
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Consumer dispositions
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Consumer-brand relationships
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Coronavirus
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23
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Diamantopoulos, Adamantios
Han, Heesup
61
Huber, Frank
45
Phau, Ian
42
Hollebeek, Linda D.
38
Mattila, Anna S.
38
Loureiro, Sandra Maria Correia
36
Bauer, Hans H.
35
Herrmann, Andreas
35
Bang, Nguyen
34
Verhoef, Peter C.
32
Kumar, V.
31
Gierl, Heribert
30
Swoboda, Bernhard
30
Dawes, John
29
Grewal, Dhruv
29
Ko, Eunju
29
Melewar, T. C.
29
Wiedmann, Klaus-Peter
29
Dubé, Jean-Pierre
28
Anderson, Simon P.
27
Hruschka, Harald
27
Lusk, Jayson L.
27
Sheth, Jagdish N.
27
Usman, Osly
27
Sarkar, Abhigyan
26
Bagozzi, Richard P.
25
Keller, Kevin Lane
25
Mullainathan, Sendhil
25
Homburg, Christian
23
Prentice, Catherine
23
Romaniuk, Jenni
23
Hildebrandt, Lutz
22
Japutra, Arnold
22
MacInnis, Deborah J.
22
Park, Jungkun
22
Paul, Justin
22
Belk, Russell W.
21
Dellaert, Benedict G. C.
21
Grunert, Klaus G.
21
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Journal of business research : JBR
8
Journal of international marketing
7
International marketing review
2
British journal of management
1
European journal of marketing : EJM
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of the Academy of Marketing Science
1
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
1
The journal of product & brand management
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ECONIS (ZBW)
23
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1
Applying reactance theory to study consumer responses to COVID restrictions : a note on model specification
Matarazzo, Michela
;
Diamantopoulos, Adamantios
- In:
International marketing review
40
(
2023
)
5
,
pp. 894-905
Persistent link: https://www.econbiz.de/10014470100
Saved in:
2
The interplay of brand, brand origin and brand user stereotypes in forming value perceptions
Gidaković, Petar
;
Szőcs, Ilona
;
Diamantopoulos, Adamantios
- In:
British journal of management
33
(
2022
)
4
,
pp. 1924-1949
Persistent link: https://www.econbiz.de/10013463552
Saved in:
3
Lit up or dimmed down? : why, when, and how regret anticipation affects consumers' use of the global brand halo
Davvetas, Vasileios
;
Diamantopoulos, Adamantios
;
Liu, Lucy
- In:
Journal of international marketing
28
(
2020
)
3
,
pp. 40-63
Persistent link: https://www.econbiz.de/10012308713
Saved in:
4
Do brand warmth and brand competence add value to consumers? : a stereotyping perspective
Kolbl, Živa
;
Diamantopoulos, Adamantios
; …
- In:
Journal of business research : JBR
118
(
2020
),
pp. 346-362
Persistent link: https://www.econbiz.de/10012288612
Saved in:
5
The relational value of perceived brand globalness and localness
Sichtmann, Christina
;
Davvetas, Vasileios
; …
- In:
Journal of business research : JBR
104
(
2019
),
pp. 597-613
Persistent link: https://www.econbiz.de/10012105225
Saved in:
6
Stereotyping global brands : is warmth more important than competence?
Kolbl, Živa
;
Arslanagic-Kalajdzic, Maja
; …
- In:
Journal of business research : JBR
104
(
2019
),
pp. 614-621
Persistent link: https://www.econbiz.de/10012105237
Saved in:
7
On the interplay between consumer dispositions and perceived brand globalness : alternative theoretical perspectives and empirical assessment
Diamantopoulos, Adamantios
;
Davvetas, Vasileios
; …
- In:
Journal of international marketing
27
(
2019
)
4
,
pp. 39-57
Persistent link: https://www.econbiz.de/10012132728
Saved in:
8
"Should I have bought the other one?" : experiencing regret in global versus local brand purchase decisions
Davvetas, Vasileios
;
Diamantopoulos, Adamantios
- In:
Journal of international marketing
26
(
2018
)
2
,
pp. 1-21
Persistent link: https://www.econbiz.de/10011879475
Saved in:
9
The EU as superordinate brand origin : an entitativity perspective
Diamantopoulos, Adamantios
;
Herz, Marc
; …
- In:
International marketing review
34
(
2017
)
2
,
pp. 183-205
Persistent link: https://www.econbiz.de/10011673989
Saved in:
10
Exploring the effectiveness of foreign brand communication : consumer culture ad imagery and brand schema incongruity
Halkias, Georgios
;
Micevski, Milena
;
Diamantopoulos, …
- In:
Journal of business research : JBR
80
(
2017
),
pp. 210-217
Persistent link: https://www.econbiz.de/10011771499
Saved in:
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