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subject:"Brand"
~person:"Einhorn, Martin"
~subject:"Markenartikel"
~subject:"Relationship marketing"
~type_genre:"Aufsatz im Buch"
~type_genre:"Graue Literatur"
~type_genre:"Sammelwerk"
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Search: subject_exact:"Markenidentität"
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Audi AG
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Dr. Ing. h.c. F. Porsche AG
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Handbuch Produktmanagement : Strategieentwicklung - Produktplanung - Organisation - Kontrolle
1
Identitätsbasierte Luxusmarkenführung : Grundlagen - Strategien - Controlling
1
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ECONIS (ZBW)
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Markencontrolling bei der Dr. Ing. h. c. F. Porsche AG
Recke, Tobias
;
Einhorn, Martin
- In:
Identitätsbasierte Luxusmarkenführung : Grundlagen - …
,
(pp. 305-317)
.
2012
Persistent link: https://www.econbiz.de/10009690072
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2
Kundenorientierte Produktentwicklung am Beispiel des Audi Q7
Berger, Hans
;
Willner, Ralf-Gerhard
;
Einhorn, Martin
- In:
Handbuch Produktmanagement : Strategieentwicklung - …
,
(pp. 969-979)
.
2007
Persistent link: https://www.econbiz.de/10003511303
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