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subject:"Brand"
~person:"Garolera, Jordi"
~person:"Levy, Sidney J."
~subject:"Beziehungsmarketing"
~subject:"Comparison"
~subject:"Markenartikel"
~subject:"Spain"
~type_genre:"Aufsatz im Buch"
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Garolera, Jordi
Levy, Sidney J.
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Benet-Martínez, Verónica
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Brand management ; Vol. 2
1
Contemporary consumer culture theory
1
Cross-cultural and critical perspectives on brands
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The evolution of brands : from signals of quality to storehouses of trust
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ECONIS (ZBW)
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Consuming the idea of the brand
Levy, Sidney J.
- In:
Contemporary consumer culture theory
,
(pp. 50-58)
.
2017
Persistent link: https://www.econbiz.de/10011664619
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2
Consumption symbols as carriers of culture : a study of Japanese and Spanish brand personality constructs
Aaker, Jennifer
;
Benet-Martínez, Verónica
;
Garolera, Jordi
-
2010
Persistent link: https://www.econbiz.de/10003924374
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3
Consumption symbols as carriers of culture : a study of Japanese and Spanish brand personality constructs
Aaker, Jennifer
;
Benet-Martínez, Verónica
;
Garolera, Jordi
-
2009
Persistent link: https://www.econbiz.de/10003785277
Saved in:
4
Symbols for sale
Levy, Sidney J.
-
2009
Persistent link: https://www.econbiz.de/10003784506
Saved in:
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