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subject:"Brand"
~person:"O'Sullivan, Stephen R."
~subject:"Advertising"
~type_genre:"Conference paper"
~type_genre:"Interview"
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The branded carnival : the dark magic of consumer excitement
O'Sullivan, Stephen R.
- In:
Journal of marketing management : MM
32
(
2016
)
9/10
,
pp. 1033-1058
Persistent link: https://www.econbiz.de/10011612542
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