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subject:"Brand"
~person:"Park, C. Whan"
~person:"Zanger, Cornelia"
~subject:"Beziehungsmarketing"
~subject:"Markenartikel"
~type_genre:"Aufsatz im Buch"
~type_genre:"Glossary included"
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Brand image
8
Markenimage
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Brand management
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7
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4
Consumer behaviour
3
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Brand extension
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Park, C. Whan
Zanger, Cornelia
Esch, Franz-Rudolf
4
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3
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2
Benet-Martínez, Verónica
2
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Handbook of brand relationships
2
Kundenintegration und Kundenbindung : wie Unternehmen von ihren Kunden profitieren
2
Brand management ; Vol. 3
1
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ECONIS (ZBW)
5
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1
Evaluation of brand extensions : the role of product feature similarity and brand concept consistency
Park, C. Whan
;
Milberg, Sandra
;
Lawson, Robert
-
2010
Persistent link: https://www.econbiz.de/10003924413
Saved in:
2
Integriertes Marken- und Kundenwertmanagement
Kießling, Tina
;
Zanger, Cornelia
- In:
Kundenintegration und Kundenbindung : wie Unternehmen …
,
(pp. 141-151)
.
2009
Persistent link: https://www.econbiz.de/10003835310
Saved in:
3
Markenkommunikation bei Energieversorgern - Entwicklung und Erfolgsmessung einer Imagekampagne am Beispiel der WVV
Zanger, Cornelia
;
Klaus, Kerstin
;
Kießling, Tina
; …
- In:
Kundenintegration und Kundenbindung : wie Unternehmen …
,
(pp. 181-192)
.
2009
Persistent link: https://www.econbiz.de/10003835327
Saved in:
4
The connection-prominence attachment model (CPAM) : a conceptual and methodological exploration of brand attachment
Park, C. Whan
;
Priester, Joseph R.
;
MacInnis, Deborah J.
; …
- In:
Handbook of brand relationships
,
(pp. 327-341)
.
2009
Persistent link: https://www.econbiz.de/10003915633
Saved in:
5
Research directions on strong brand relationships
Park, C. Whan
;
MacInnis, Deborah J.
;
Priester, Joseph R.
- In:
Handbook of brand relationships
,
(pp. 379-393)
.
2009
Persistent link: https://www.econbiz.de/10003915641
Saved in:
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