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subject:"Brand"
~person:"Weißgerber, Anja"
~subject:"Internet marketing"
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Weißgerber, Anja
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Konsumentenverhalten in ereignisinduzierten Markenkrisen : der Einfluss der Markenbeziehungsqualität
Weißgerber, Anja
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2007
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1. Aufl.
Persistent link: https://www.econbiz.de/10003420222
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Konsumentenverhalten in ereignisinduzierten Markenkrisen : Der Einfluss der Markenbeziehungsqualität
Weißgerber, Anja
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2007
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1. Aufl.
Persistent link: https://www.econbiz.de/10013515496
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