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subject:"Brand"
~subject:"Firmenimage"
~subject:"Markenartikel"
~subject:"Marketing"
~subject:"Measurement"
~subject:"Social web"
~subject:"Tourism marketing"
~subject:"Tourismusmarketing"
~type_genre:"Aufsatz im Buch"
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Search: subject_exact:"Markenidentität"
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Brand
Firmenimage
Markenartikel
Marketing
Measurement
Social web
Tourism marketing
Tourismusmarketing
Brand image
811
Markenimage
811
Brand management
401
Markenführung
401
Consumer behaviour
245
Konsumentenverhalten
245
Deutschland
100
Germany
100
Beziehungsmarketing
62
Relationship marketing
62
Social Web
44
Designation of origin
41
Herkunftsbezeichnung
41
Marketing management
41
Marketingmanagement
41
Corporate reputation
38
Internet marketing
35
Online-Marketing
35
USA
35
United States
35
Advertising effects
34
Theorie
34
Theory
34
Werbewirkung
34
International marketing
33
Internationales Marketing
33
Luxury goods
28
Luxusgüter
28
Public relations
24
Öffentlichkeitsarbeit
24
Fashion
21
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21
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Undetermined
69
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1
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278
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Aufsatz im Buch
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4,161
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4,161
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278
Hochschulschrift
104
Graue Literatur
97
Non-commercial literature
97
Thesis
81
Arbeitspapier
77
Working Paper
77
Conference paper
36
Konferenzbeitrag
36
Case study
30
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30
Collection of articles of several authors
29
Sammelwerk
29
Reprint
27
Aufsatzsammlung
26
Konferenzschrift
8
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5
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5
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5
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5
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3
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2
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2
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English
209
German
69
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Keller, Kevin Lane
4
Aaker, Jennifer
3
Esch, Franz-Rudolf
3
Wiedmann, Klaus-Peter
3
Batra, Rajeev
2
Becker, Kip
2
Benet-Martínez, Verónica
2
Bruhn, Manfred
2
Calder, Bobby J.
2
Elliott, Richard
2
Gardini, Marco A.
2
Garolera, Jordi
2
Henderson, Geraldine Rosa
2
Hoeffler, Steve
2
Leischnig, Alexander
2
Levy, Sidney J.
2
Mogaji, Emmanuel
2
Park, C. Whan
2
Ravasi, Davide
2
Rekom, Johan van
2
Sattler, Henrik
2
Schmitt, Bernd
2
Schäfer, Julian
2
Aaker, David A.
1
Abu Bakar bin Abdul Hamid
1
Adelekan, Saidi Adedeji
1
Agbokanzo, Koffi Selom
1
Ahlert, Dieter
1
Ahmad, Alaeddin Mohammad Khalaf
1
Ahuvia, Aaron
1
Aiello, Gaetano
1
Ajeyalemi, Oladipupo
1
AlQassimi, Sarah
1
Albert, Noël
1
Alden, Dana
1
Aledin, Samil A.
1
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1
Allen, Tony
1
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1
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The evolution of brands : from signals of quality to storehouses of trust
8
Consumer brand relationships : meaning, measuring, managing
6
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
4
Brand management ; Vol. 2
4
Cross-cultural and critical perspectives on brands
4
Psychology of branding
4
Brand management ; Vol. 1
3
Co-creation and well-being in tourism
3
Corporate Practices: Policies, Methodologies, and Insights in Organizational Management : International Conference on Entrepreneurship and the Economy in an Era of Uncertainty 2023
3
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
3
Fashion branding and communication : core strategies of European luxury brands
3
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
3
Marketing and management sciences : proceedings of the International Conference on ICMMS 2008
3
Political marketing in the United States
3
Positionen, Ambivalenzen, Perspektiven zwischen Markenbildung und Kultur
3
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
3
Research on Islamic Business Concepts : Proceedings of the 12th Global Islamic Marketing Conference, December 2021
3
The Routledge companion to contemporary brand management
3
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
2
Aktuelle Beiträge zur Markenforschung : Tagungsband des 3. Internationalen Markentags
2
Brand management ; Vol. 3
2
Brand research : [an outcome of the second International Conference on Brand Management]
2
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
2
Cases on branding strategies and product development : successes and pitfalls
2
Commodity Marketing : Grundlagen, Besonderheiten, Erfahrungen
2
Contemporary consumer culture theory
2
Corporate brand and corporate reputation
2
Country of origin effect : looking back and moving forward
2
Enhancing knowledge development in marketing ; Vol. 21
2
Evolution of destination planning and strategy : the rise of tourism in Croatia
2
International marketing ; Vol. 2
2
Internationalisierung deutscher Unternehmen : Strategien, Instrumente und Konzepte für den Mittelstand
2
Kellogg on branding : the marketing faculty of the Kellogg School of Management
2
Marke und digitale Medien : der Wandel des Markenkonzepts im 21. Jahrhundert
2
Marketing Communications and Brand Development in Emerging Economies Volume I : Contemporary and Future Perspectives
2
Marketing accountability for marketing and non-marketing outcomes
2
Marketing analysis in sport business : global perspectives
2
Marketing in the new global order : challenges and opportunities
2
Marketing performativity : theories, practices and devices
2
Marketing-mix strategies - product strategy and promotion strategy
2
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ECONIS (ZBW)
278
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21
Brand worlds : a guide to creating holistic worlds of brand experiences through communication
Diehl, Sandra
;
Terlutter, Ralf
- In:
Media and change management : creating a path for new …
,
(pp. 169-187)
.
2022
Persistent link: https://www.econbiz.de/10013167347
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22
Positioning public university's brand through marketing communications : practical recommendations and implications
Nguyen Phong Nguyen
;
Mogaji, Emmanuel
- In:
Public Sector Marketing Communications Volume I : …
,
(pp. 69-98)
.
2022
Persistent link: https://www.econbiz.de/10013415061
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23
Personal branding
Halm, J. N.
- In:
Marketing Communications and Brand Development in …
,
(pp. 181-205)
.
2022
Persistent link: https://www.econbiz.de/10013274615
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Social media-driven consumer-brand interactions in Mexico : healthy food brands versus indulgent food brands
Castillo, Gricel
;
Carrete-Lucero, Lorena de la Paz
; …
- In:
Marketing Communications and Brand Development in …
,
(pp. 121-145)
.
2022
Persistent link: https://www.econbiz.de/10013274622
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25
Model of increasing tourists revisit intention : utilizing the environment as an ecotourism area
Dagustani, Dani
;
Kurniawan, Gatot Iwan
;
Vidyastuti, …
-
2022
Persistent link: https://www.econbiz.de/10013197653
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26
Why i buy what i buy? : the dynamics of brand awareness on consumers’ choice
Olanipekun, Ojo James
;
Adelekan, Saidi Adedeji
- In:
Entrepreneurship and post-pandemic future
,
(pp. 73-86)
.
2022
Persistent link: https://www.econbiz.de/10013204891
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27
Corporate social responsibility and brand development in emerging markets : lessons from the COVID-19 interventions in Nigeria
Ogbu, Silk Ugwu
- In:
Marketing Communications and Brand Development in …
,
(pp. 157-179)
.
2022
Persistent link: https://www.econbiz.de/10013280194
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28
Introducing the concept of brand appropriation through optics wars
Lajante, Mathieu
;
Ladhari, Riadh
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 85-88)
.
2022
Persistent link: https://www.econbiz.de/10013281255
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29
Analyzing sport fan Facebook pages influences of post characteristics and brand attributes on fan engagement
Ma, Shang Chun
;
Chang, Ching-Hung
;
Ma, Shang-Ming
; …
- In:
Marketing analysis in sport business : global perspectives
,
(pp. 163-181)
.
2022
Persistent link: https://www.econbiz.de/10014311258
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30
Brand attributes scale for professional sport teams : measuring strength, favorability, and uniqueness of team attributes
Wada, Yukako
;
Matsuoka, Hirotaka
- In:
Marketing analysis in sport business : global perspectives
,
(pp. 258-274)
.
2022
Persistent link: https://www.econbiz.de/10014311340
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