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subject:"Brand"
~type_genre:"Festschrift"
~type_genre:"Mehrbändiges Werk"
~type_genre:"Statistik"
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The journal of brand management : an international journal
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Examining the drivers and brand performance implications of customer engagement with brands in the social media environment
De Vries, Natalie Jane
;
Carlson, Jamie
- In:
The journal of brand management : an international journal
21
(
2014
)
6
,
pp. 495-515
Persistent link: https://www.econbiz.de/10010423856
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2
Do consumers of FMCGs seek brands with congruent personalities?
Garsvaite, Kotryna
;
Caruana, Albert
- In:
The journal of brand management : an international journal
21
(
2014
)
6
,
pp. 485-494
Persistent link: https://www.econbiz.de/10010423869
Saved in:
3
Kids-Verbraucher-Analyse : KVA ; junge Zielgruppen 6 - 17 Jahre ; Berichtsband
Egmont-Ehapa-Verlag <Stuttgart>
;
Ehapa-Verlag <Stuttgart>
-
Stuttgart : Egmont-Ehapa-Verl.
;
anfangs: Stuttgart : …
-
1994-2013 [?]
Persistent link: https://www.econbiz.de/10000608265
Saved in:
4
Marke und Verbraucher : Funktionen der Marke in der Marktwirtschaft
Henning-Bodewig, Frauke
;
Kur, Annette
Persistent link: https://www.econbiz.de/10000735325
Saved in:
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