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subject:"Brand image"
~isPartOf:"Journal of fashion marketing and management"
~person:"Bahng, Young Jin"
~person:"Chotekorakul, Warin"
~source:"econis"
~subject:"Consumer motivation"
~subject:"Textilhandel"
~subject:"Verkaufsförderung"
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Brand image
Consumer motivation
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Bangkok
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Beziehungsmarketing
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Damenbekleidung
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Fashion
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Firm performance
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KMU
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Relationship marketing
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SME
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Textile distribution
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Thailand
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Bahng, Young Jin
Chotekorakul, Warin
Kim, Soyoung
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Martinez, Briana
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Nelson, James
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Parsons, Andrew G.
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Journal of fashion marketing and management
International journal of retail & distribution management
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ECONIS (ZBW)
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Customer orientation, merchandising competencies, and financial performance of small fashion retailers in Bangkok
Chotekorakul, Warin
;
Nelson, James
- In:
Journal of fashion marketing and management
17
(
2013
)
2
,
pp. 225-242
Persistent link: https://www.econbiz.de/10009771277
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